As the automotive industry continues to evolve, so does the customer buying experience. Buyers now want a seamless, Amazon-prime like experience when shopping for vehicles.

In this interview with Jim Fitzpatrick of CBT Automotive News, Aaron Bickart, Executive Vice President and General Manager of OfferLogix, discusses the importance of vendors providing a seamless customer buying experience and how OfferLogix solutions enhance the customer experience and drive ROI.