The 80/20 Rule & Software Development

If you’ve heard of the 80/20 Rule (otherwise known as the Pareto Principle), you know it suggests that roughly 80% of consequences come from 20% of causes. In other words, 80% of our outcomes are driven by 20% of our efforts. So shouldn’t we all be focusing on the 20% we do best?

But when it comes to bringing in the experts, here’s what a lot of people say:

 

If I do it myself, I know it’ll be right.

I don’t have time to bring on a partner.

It’s cheaper if I do it.

 

With the 80/20 Rule in mind, let’s look at those objections and see what’s behind them.

 

“If I do it myself, I know it’ll be right.”

 

That may be true for making a tuna sandwich, but once you’ve reached an innovation plateau – once you’ve “drawn the plans,” shouldn’t you bring in the right people to build the plane? So many organizations continue to over-engineer their own solutions when it’s time to turn it over to the actual engineers.

 

Fact is, clinging to control of your own destiny in this way ties up your resources, wastes a lot of time, and blows through your bottom-line cost. It’s a smarter call to align with a partner who will help you scale and innovate to grow faster and more profitably so you can go back to doing what you do best.

 

“I don’t have time to bring on a partner.”

 

Actually, you don’t have time not to bring on a partner. It’s true that relying on others to control your enhancements and develop your code requires a lot of trust, but innovation should never become stagnant. In software development, scalability and monetization are key. Why tie up your resources wasting time doing something you’re not an expert in? Get back to your expertise – the 20% that got you this far — and give the experts a chance at the other 80%.

 

“It’s cheaper if I do it.”

 

In other words, your time isn’t worth the cost of the outsourcing partner. Right? Wrong!

 

Your time (and your team’s) is much too valuable to spend spinning your wheels making and troubleshooting and correcting rookie mistakes. Operationally controlling your own development team is very expensive. It’s hard to find and manage the right people with the right skill sets. Outsource your development to companies that specialize in what you need and could become invaluable plug-and-play partners for the long run.

 

As anyone who has ever tried to fix a car without instructions or bake a cake without a recipe has learned, the car runs better and the cake tastes more delicious when a professional does it. The 80/20 Rule is golden: focus on your 20% and let those whose expertise is the other 80% take the reins. Outsource to a partner who aligns with and can fulfill your promises to your end-users to ultimately provide the best customer experience.

 

Software development is like paying your bills: it’s not horseshoes. Close doesn’t count. You have to make penny perfect payments.

 

Written By: Aaron Bickart

OfferLogix Announces Game-Changing Partnership With Fluency

OfferLogix announced a strategic partnership with Fluency, both innovative digital advertising providers, creating a unique and powerful link between proprietary automotive fintech and automated digital advertising software.

With the launch of this new relationship, OfferLogix is now powering Fluency’s platform to streamline ad campaigns for lease and loan payment displays across online, mobile, and social avenues. Fluency’s technology automates the digital advertising process, enabling a deeper focus on strategic business objectives while supporting an unlimited number of updates to instantly optimize campaigns.

“Data companies like OfferLogix can be used at unlimited scale in advertising in conjunction with the Fluency platform,” said Sierra Calabresi, Marketing Manager at Fluency.

OfferLogix and Fluency both position themselves as leaders within the digital advertising space by offering advanced technology platforms, intelligent support teams, and forward-thinking innovation.

“Our relationship with Fluency has set the bar for programmatic digital advertising,” said Aaron Bickart, Executive Vice President, and General Manager at OfferLogix.

To learn more, please visitOfferLogix at https://offerlogix.com/ and Fluency at https://www.fluency.inc/.

About OfferLogix

OfferLogix is the pioneer in lease and finance payment advertising for digital retailing, desking and CRM tools, advertising agencies, OEMs, online portals, and dealers. Its proprietary technology and related web services allow accurate and fully disclosed lease and loan payments to be generated and displayed on vehicle lease advertisements, listings, specials, brochure pages, etc. This fintech revolutionizes how lease specials and payment advertising are created and displayed on the web, social media, mobile devices, and more.

For more information about OfferLogix, please visit www.offerlogix.com.

EV confusion: The relationship between education and profit

Sit down with Aaron Bickart, Executive Vice President & General Manager of OfferLogix, and Jim Fitzpatrick to discuss how the industry is changing in response to electric vehicles, and what dealers should do to prepare themselves for the still developing market.