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Star Performance Marketing Partners with OfferLogix to Launch New FinTech Application

The new partnership bridges disconnect between the vehicle, the customer, and the monthly payment for auto dealers across North America.

Star Performance Marketing (Tampa, FL) has partnered with OfferLogix (Washington, DC) to license it’s fully-automated payment calculation platform, PaymentLogix and its patented payment advertising solution, APILogix to deliver dynamic and compliant payments across every customer touchpoint. With OfferLogix, Star Performance Marketing can provide its dealers a seamless customer buying experience with precise, customized and compliant payments on every vehicle across all customer touchpoints.

Star Performance Marketing services over 170 clients in the automotive space with an incredible 99.3% accuracy rating. With their competitive edge in state-of-the-art production, creative services, print, media and digital advertising, they offer expert coverage and evolution across multiple mediums. Using the OfferLogix single-call API technology, dealers working with Star Performance Marketing can now automatically calculate all lender and OEM incentives, offers, rebates or special programs into the advertised monthly payment, creating a reliable, accurate, and turn-key solution for payment-based marketing. Combining new marketing techniques with OfferLogix’s industry-leading technology, Star Performance Marketing enables its dealers to deliver “penny-perfect” payments between loan and finance options for eligible vehicles.

“The biggest challenge that we experience in the transition from month-to-month deliverables is getting incentives on time to activate new campaigns,” says Thomas Manning, Vice President of Operations at Star Performance Marketing. “Although we are a new client to OfferLogix, the prospect of getting this information immediately when the OEM makes it available and not having to touch 10 hands before we see it, gives our dealers a huge advantage being in market first with up-to-date compliant offers.”

With direct DMS and inventory integration, OfferLogix enables advertisers to provide their dealers with marketing deliverables that include real-time payments, offers, rebates and more to their consumers, at the speed and accuracy in which they demand it.

OfferLogix is taking the industry by storm with its suite of fintech solutions. Each turnkey solution is customizable and seamlessly integrates into your existing technology framework thereby creating a seamless customer experience.

“OfferLogix is excited about our new partnership with Star Performance Marketing. We look forward to building dealer credibility and transparency by providing real price consistency for each consumer. With our ultimate payment advertising solution and Star Performance’s unique approach, we hope to take their marketing to the next level with penny perfect payments for each customer, across every touchpoint,” said Aaron Bickart, Executive Vice President and General Manager of OfferLogix.

About Offerlogix

OfferLogix is the pioneer in lease and finance payment advertising for digital retailing, desking and CRM tools, advertising agencies, OEMs, online portals, and dealers. Its proprietary technology and related web services allow accurate and fully disclosed lease and loan payments to be generated and displayed on vehicle lease advertisements, listings, specials, brochure pages, etc. This fintech is revolutionizing how lease specials and payment advertising are created and displayed on the web, through social media and on mobile devices. Learn more at OfferLogix.com

About Star Performance Marketing

Don’t get caught up in all the marketing aspects of your business. With our aggressive strategies and cutting edge techniques we can help take your business to the next level. We do all the heavy lifting so you can focus on what really counts – SELLING! Learn more at StarPerformanceMarketing.com.

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https://offerlogix.com/wp-content/uploads/2021/08/OL_PressRelease_845x321.jpg 321 845 offerlogix http://offerlogix.com/wp-content/uploads/2024/10/OfferLogix-logo-large.png offerlogix2021-08-05 13:32:012024-11-20 10:32:04Star Performance Marketing Partners with OfferLogix to Launch New FinTech Application

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Jon Gregory

Business Development Director

Jon is the Business Development Director for OfferLogix, a position he took after working as the Director of Sales and Marketing/National Accounts for the previous nine years. In his previous role, Jon was responsible for driving revenue growth by identifying and cultivating new business opportunities and expanding brand presence. He has a strong track record in the automotive space, having spent 18 years working for one of the largest DMS (Dealer Management System) providers.

Jon’s expertise lies in building solid relationships with customers, vendors, and cross-functional teams in sales and marketing. He has experience leading teams, managing partnerships, and aligning business goals to achieve success. Jon is known for his collaborative approach and his ability to work effectively as a team player.

Outside of work, Jon values his faith, family, and friends, which he refers to as the “3 F’s.” He has a supportive wife named Jill and two accomplished daughters named Taylor and Payton. In his leisure time, Jon enjoys playing golf and pickleball, and he is a passionate soccer fan, particularly of the Austin FC team.

Aaron Bickart

Executive Vice President / General Manager

Aaron Bickart is a recognized senior leader, entrepreneur, and award-winning sales and marketing professional with over 30 years of success in the multibillion-dollar automotive industry. Most recently, Aaron took over as Executive Vice President and General Manager of OfferLogix, the pioneer in lease and loan payment advertising for car dealers, OEMs, and online portals. Over the last year, Aaron spearheaded GTM strategy, website development, SEM, social media, and new product development. During this time, Aaron simultaneously drove significant revenue and performance of Team Velocity, a high growth marketing and advertising company.

Throughout his progressive career, Aaron served in vital leadership roles, including Executive Vice President of Sales Operations and Senior Vice President of Sales (Team Velocity), Director of Sales and Dealer Operations, Automotive Business Consultant, and CRM Sales Specialist for The Reynolds and Reynolds Company. Aaron holds a significant track record of cultivating and maintaining productive partnerships with Cox Automotive, Data Aggravators, and Nexstar and helped assist in creating major OEM endorsements with Honda, General Motors, and FCA. Aaron is a well-known innovator, motivator, and changemaker reputed across the automotive industry by Tier 1/2/3, OEM, and Top 100 Dealer Group connections. He possesses an advanced technical mindset and history of devising and implementing cutting-edge solutions that drive business success during economic downturns and uncertain futures.

As a family man, health enthusiast, and foodie, Aaron enjoys spending time with his wife and three kids, working out, trying new restaurants, and living by his favorite saying, “live your dream.”

Paul Appelbaum

VP, Business Development

Paul is the VP of Business Development for OfferLogix. Prior to joining OfferLogix, Paul spent the previous 8 years working in Sales and Business Development for a Digital Marketing and Technology provider in the Automotive space where he managed large partnerships and agencies. Paul successfully maintained and grew the relationships over the years and was considered a key team player in the successful growth of the business. Paul is the consummate professional and often found talking and negotiating with C level partners and vendors. His professional experience and unparalleled commitment to his customers make him an invaluable asset to OfferLogix. Prior to the Automotive space Paul spent 15 years on Wall Street where he held Senior Managing Director positions in Equity Trading, Institutional Trading and Investment Banking. One of Paul’s fondest memories was organizing and Co-Chairing the annual Spring Wall Street Charity Fund golf tournament which raised in excess of over $1 million over a 15-year period.

Paul loves spending most of his spare time with his family, living a healthy lifestyle and golfing with good friends. Over the years Paul has been very active in charitable organizations and his local community.

Paul earned his BA in International Affairs with a concentration in Economics from The George Washington University.

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