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Jon is the Business Development Director for OfferLogix, a position he took after working as the Director of Sales and Marketing/National Accounts for the previous nine years. In his previous role, Jon was responsible for driving revenue growth by identifying and cultivating new business opportunities and expanding brand presence. He has a strong track record in the automotive space, having spent 18 years working for one of the largest DMS (Dealer Management System) providers.
Jon’s expertise lies in building solid relationships with customers, vendors, and cross-functional teams in sales and marketing. He has experience leading teams, managing partnerships, and aligning business goals to achieve success. Jon is known for his collaborative approach and his ability to work effectively as a team player.
Outside of work, Jon values his faith, family, and friends, which he refers to as the “3 F’s.” He has a supportive wife named Jill and two accomplished daughters named Taylor and Payton. In his leisure time, Jon enjoys playing golf and pickleball, and he is a passionate soccer fan, particularly of the Austin FC team.
Aaron Bickart is a recognized senior leader, entrepreneur, and award-winning sales and marketing professional with over 30 years of success in the multibillion-dollar automotive industry. Most recently, Aaron took over as Executive Vice President and General Manager of OfferLogix, the pioneer in lease and loan payment advertising for car dealers, OEMs, and online portals. Over the last year, Aaron spearheaded GTM strategy, website development, SEM, social media, and new product development. During this time, Aaron simultaneously drove significant revenue and performance of Team Velocity, a high growth marketing and advertising company.
Throughout his progressive career, Aaron served in vital leadership roles, including Executive Vice President of Sales Operations and Senior Vice President of Sales (Team Velocity), Director of Sales and Dealer Operations, Automotive Business Consultant, and CRM Sales Specialist for The Reynolds and Reynolds Company. Aaron holds a significant track record of cultivating and maintaining productive partnerships with Cox Automotive, Data Aggravators, and Nexstar and helped assist in creating major OEM endorsements with Honda, General Motors, and FCA. Aaron is a well-known innovator, motivator, and changemaker reputed across the automotive industry by Tier 1/2/3, OEM, and Top 100 Dealer Group connections. He possesses an advanced technical mindset and history of devising and implementing cutting-edge solutions that drive business success during economic downturns and uncertain futures.
As a family man, health enthusiast, and foodie, Aaron enjoys spending time with his wife and three kids, working out, trying new restaurants, and living by his favorite saying, “live your dream.”
Paul is the VP of Business Development for OfferLogix. Prior to joining OfferLogix, Paul spent the previous 8 years working in Sales and Business Development for a Digital Marketing and Technology provider in the Automotive space where he managed large partnerships and agencies. Paul successfully maintained and grew the relationships over the years and was considered a key team player in the successful growth of the business. Paul is the consummate professional and often found talking and negotiating with C level partners and vendors. His professional experience and unparalleled commitment to his customers make him an invaluable asset to OfferLogix. Prior to the Automotive space Paul spent 15 years on Wall Street where he held Senior Managing Director positions in Equity Trading, Institutional Trading and Investment Banking. One of Paul’s fondest memories was organizing and Co-Chairing the annual Spring Wall Street Charity Fund golf tournament which raised in excess of over $1 million over a 15-year period.
Paul loves spending most of his spare time with his family, living a healthy lifestyle and golfing with good friends. Over the years Paul has been very active in charitable organizations and his local community.
Paul earned his BA in International Affairs with a concentration in Economics from The George Washington University.
Calculating Penny Perfect Payments
Calculating penny perfect payments is essential to providing automotive buyers with a seamless customer experience. So why is it the exception and not the norm?
Listen as EVP of OfferLogix, Aaron Bickart, discusses how the customer experience is evolving in the automotive industry and the importance of providing accurate and compliant penny perfect payments to each customer along their buyer journey.
Enhancing the Customer Buying Experience
As the automotive industry continues to evolve, so does the customer buying experience. Buyers now want a seamless, Amazon-prime like experience when shopping for vehicles.
In this interview with Jim Fitzpatrick of CBT Automotive News, Aaron Bickart, Executive Vice President and General Manager of OfferLogix, discusses the importance of vendors providing a seamless customer buying experience and how OfferLogix solutions enhance the customer experience and drive ROI.
Disrupting the Digital Retailing Status Quo
Digital retailing, powered by automotive fintech, is here to stay. But not all fintech solutions are built equally. Watch as Aaron Bickart, EVP/General Manager of OfferLogix discusses key differentiators between automotive fintech solutions with Jim Fitzpatrick of CBT News and how OfferLogix is a proven automotive fintech disruptor.
The Future of Digital Retailing
Last year saw an accelerated shift to digital retailing in the automotive industry. Listen in as Aaron Bickart, EVP/GM of OfferLogix discusses the current state of the automotive market, the future of digital retailing and how OfferLogix is rising to meet the demands of the current market.
OfferLogix featured as Must See Company at the NADA 2021 show
Another feather in our cap! We are excited to be featured by Automotive Ventures as a Must See Company at the 2021 NADA show. “We are honored and humbled by the feature. OfferLogix is the leader in lease and finance payment calculations for AdTech vendors, OEMs and online portals. Features like these are a testament to our innovative technology and ability to rise to meet the demands of today’s automotive market,” says Aaron Bickart, EVP and General Manager of OfferLogix.
“COVID-19 accelerated consumer appetite for shopping online, and the demand for online shopping and buying experiences in automotive have leapt forward. One of the hidden secrets of the industry is OfferLogix, a company powering many of the online Digital Retail experiences, and they’re gaining more and more traction with ever passing month. This is definitely a company that the industry should be watching.”
Steve Greenfield, CEO/Founder
Automotive Ventures, LLC
OfferLogix Featured as a Top 10 Company To Watch in 2021
As the pioneer in lease and loan payment advertising for dealers, OEMs and online portals, we are excited and honored to be featured as a Top 10 Company To Watch in 2021 by AutoSuccess Magazine.
Our FinTech Powers Your AdTech
Think it’s impossible to advertise to-the-penny payments on every vehicle you sell? Think again. Listen as OfferLogix Executive Vice President Aaron Bickart discusses how to leverage FinTech and seamlessly power your advertising technology.
Dynamic Payments Made Simple
Calculating automotive payments does not have to be a challenge. Listen as OfferLogix Executive Vice President talks dynamic payments with CBT News.
OfferLogix featured on CBT News
Automotive digital retailing is here to stay. Innovation in the automotive digital retailing space is at an all time high and today’s consumer expects digital retailing to be the norm and not the exception. Our EVP/General Manager discusses how OEMs and dealers can leverage technology to deliver a seamless customer experience.
Think Outside the Lot
Automotive retailers with brick-and-mortar stores as well as online portals can no longer dismiss digital retailing. Small auto dealers are increasingly having to compete against much larger dealers/groups and innovation can level the playing field. In the past, word-of-mouth and exceptional customer service have helped many small auto dealers as well as large dealers. Today, auto dealers need to showcase their products on multiple mediums to reach customers as opposed to consumers coming directly to the actual dealerships, which was how things used to work.
What is digital retailing?
Digital retailing involves the sale of products or services through the internet. What makes this type of retail important is that it does not rely on a physical location to help create the sale. Instead it relies heavily on digital distribution channels and e-commerce related software to filter the consumer through the buying process. These types of channels include consistent social media, e-newsletters, pay-per-click ads, display ads, etc.
Digital retailing advantages
So, you may be wondering why digital retailing is so important. One of the biggest reasons digital retailing has become so popular is because it allows for easy and clear incentives. Here are some of the more popular types of incentives auto dealers can offer:
Cash Incentives (depending on OEM (Original Equipment Manufacturer) – cash allowance can be used towards a purchase or a lease or both.
Digital Retailing and the Auto Industry
One of the biggest leaders in the digital retail space is the automotive segment. That’s because digital retail provides an easier way for consumers to begin the auto buying process. They won’t encounter a hovering salesperson watching their every move and putting pressure on them to make a decision. Digital retail offers the most effective way to convert people searching your website to bona fide leads and transactions. It’s safe to say that digital retailing for auto sales is exploding.
With these leads come a wealth of information. For the auto sales industry that means gathering information about monthly payments, down payments, trade-in choices, and finance and insurance options. No worry if the consumer backs away from deals. The insight gathered from this data can influence the types of campaigns targeted to those consumers to re-engage them in the buying funnel. The once tried and true “call us” CTA has easily evolved to “buy online.”
Defined and non-defined Models
Until now, the customer moved through a traditionally defined system or model when purchasing a vehicle online. Often, the consumer would start with a third-party auto-buying website such as Autotrader for research on make, models, trims etc. However, the majority of the buying process would be completed with a salesperson during an in-store experience. While this was a type of digital retailing, it didn’t have the success of the current digital retailing model.
In today’s digital world, the consumer takes charge during the non-defined model. They don’t even speak with a salesperson in the early stages of this process. The consumer follows the prompts and is led through a process that offers them ideal pricing down to a VIN with the appropriate rebate or incentive, trade-in options, monthly payment schedules with various down payment scenarios, auto accessory variables and protection programs applying for credit, which ultimately give the consumer the perfect penny payment. This is all accomplished online and without actually speaking to anyone at the dealership.
Innovation in the automotive digital retailing space is at an all time high. Not only are customers able to research car models and options but they are also able to begin, and sometimes complete the buying process online. This innovation is driven in part by newer technology but also by changing consumer behavior. Yet innovation has outpaced adoption. Studies show consumers prefer a digital retailing experience that seamlessly moves them through the buying process especially as it relates to nailing down financing and exact monthly payment. Technology is the ultimate equalizer. OEMs and dealers that can adequately provide a seamless digital retailing experience will be the better for it.