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Jeremy is a seasoned executive with over 20+ years of leadership experience spanning product development, sales, and business operations within the automotive and SaaS industries. He currently serves as Executive Vice President at OfferLogix, a rapidly growing FinTech company that has achieved more than 1000% growth over the past three years. In this role, Jeremy leads the strategy, development, and execution of sophisticated software solutions, API integrations, and innovative marketing platforms that drive scalable growth and measurable business outcomes. Prior to OfferLogix, Jeremy held senior leadership roles at several automotive technology companies, where he was responsible for launching and scaling large SaaS products serving Tier 1 through Tier 3 clients. His work included leading cross-functional teams through complex product lifecycles, integrating enterprise data partners, and building platforms designed to support high-volume, data-driven marketing and sales initiatives.
Throughout his career, Jeremy has consistently delivered strong revenue and operational results. His accomplishments include developing omni-channel marketing platforms, architecting scalable database and application frameworks, and designing sales and go-to-market strategies that fueled departmental growth exceeding 350% and generated millions in revenue. Jeremy is recognized for his ability to bridge technical execution with commercial strategy. He brings deep expertise in product management systems, CRM and enterprise sales platforms, application integration, and technical project leadership. Known for aligning stakeholders and guiding high-performing teams, Jeremy excels at delivering innovative solutions that meet complex business challenges and drive long-term success.
Jon is the Business Development Director for OfferLogix, a position he took after working as the Director of Sales and Marketing/National Accounts for the previous nine years. In his previous role, Jon was responsible for driving revenue growth by identifying and cultivating new business opportunities and expanding brand presence. He has a strong track record in the automotive space, having spent 18 years working for one of the largest DMS (Dealer Management System) providers.
Jon’s expertise lies in building solid relationships with customers, vendors, and cross-functional teams in sales and marketing. He has experience leading teams, managing partnerships, and aligning business goals to achieve success. Jon is known for his collaborative approach and his ability to work effectively as a team player.
Outside of work, Jon values his faith, family, and friends, which he refers to as the “3 F’s.” He has a supportive wife named Jill and two accomplished daughters named Taylor and Payton. In his leisure time, Jon enjoys playing golf and pickleball, and he is a passionate soccer fan, particularly of the Austin FC team.
Aaron Bickart is a recognized senior leader, entrepreneur, and award-winning sales and marketing professional with over 30 years of success in the multibillion-dollar automotive industry. Most recently, Aaron took over as Executive Vice President and General Manager of OfferLogix, the pioneer in lease and loan payment advertising for car dealers, OEMs, and online portals. Over the last year, Aaron spearheaded GTM strategy, website development, SEM, social media, and new product development. During this time, Aaron simultaneously drove significant revenue and performance of Team Velocity, a high growth marketing and advertising company.
Throughout his progressive career, Aaron served in vital leadership roles, including Executive Vice President of Sales Operations and Senior Vice President of Sales (Team Velocity), Director of Sales and Dealer Operations, Automotive Business Consultant, and CRM Sales Specialist for The Reynolds and Reynolds Company. Aaron holds a significant track record of cultivating and maintaining productive partnerships with Cox Automotive, Data Aggravators, and Nexstar and helped assist in creating major OEM endorsements with Honda, General Motors, and FCA. Aaron is a well-known innovator, motivator, and changemaker reputed across the automotive industry by Tier 1/2/3, OEM, and Top 100 Dealer Group connections. He possesses an advanced technical mindset and history of devising and implementing cutting-edge solutions that drive business success during economic downturns and uncertain futures.
As a family man, health enthusiast, and foodie, Aaron enjoys spending time with his wife and three kids, working out, trying new restaurants, and living by his favorite saying, “live your dream.”
Paul is the VP of Business Development for OfferLogix. Prior to joining OfferLogix, Paul spent the previous 8 years working in Sales and Business Development for a Digital Marketing and Technology provider in the Automotive space where he managed large partnerships and agencies. Paul successfully maintained and grew the relationships over the years and was considered a key team player in the successful growth of the business. Paul is the consummate professional and often found talking and negotiating with C level partners and vendors. His professional experience and unparalleled commitment to his customers make him an invaluable asset to OfferLogix. Prior to the Automotive space Paul spent 15 years on Wall Street where he held Senior Managing Director positions in Equity Trading, Institutional Trading and Investment Banking. One of Paul’s fondest memories was organizing and Co-Chairing the annual Spring Wall Street Charity Fund golf tournament which raised in excess of over $1 million over a 15-year period.
Paul loves spending most of his spare time with his family, living a healthy lifestyle and golfing with good friends. Over the years Paul has been very active in charitable organizations and his local community.
Paul earned his BA in International Affairs with a concentration in Economics from The George Washington University.
Say hello to the future online car shopping – digital retailing.
Listen as EVP of OfferLogix, Aaron Bickart and Jim Fitzpatrick of CBT News discuss how vendors, dealers and OEMs need to utilize tools that aid in a frictionless customer experience when shopping online. The key to expectational customer experience, convenience, trust and increased gross profit? The ability to provide consumers with precise, customized and compliant payments across all customer touchpoints.
Star Performance Marketing Partners with OfferLogix to Launch New FinTech Application
The new partnership bridges disconnect between the vehicle, the customer, and the monthly payment for auto dealers across North America.
Star Performance Marketing (Tampa, FL) has partnered with OfferLogix (Washington, DC) to license it’s fully-automated payment calculation platform, PaymentLogix and its patented payment advertising solution, APILogix to deliver dynamic and compliant payments across every customer touchpoint. With OfferLogix, Star Performance Marketing can provide its dealers a seamless customer buying experience with precise, customized and compliant payments on every vehicle across all customer touchpoints.
Star Performance Marketing services over 170 clients in the automotive space with an incredible 99.3% accuracy rating. With their competitive edge in state-of-the-art production, creative services, print, media and digital advertising, they offer expert coverage and evolution across multiple mediums. Using the OfferLogix single-call API technology, dealers working with Star Performance Marketing can now automatically calculate all lender and OEM incentives, offers, rebates or special programs into the advertised monthly payment, creating a reliable, accurate, and turn-key solution for payment-based marketing. Combining new marketing techniques with OfferLogix’s industry-leading technology, Star Performance Marketing enables its dealers to deliver “penny-perfect” payments between loan and finance options for eligible vehicles.
“The biggest challenge that we experience in the transition from month-to-month deliverables is getting incentives on time to activate new campaigns,” says Thomas Manning, Vice President of Operations at Star Performance Marketing. “Although we are a new client to OfferLogix, the prospect of getting this information immediately when the OEM makes it available and not having to touch 10 hands before we see it, gives our dealers a huge advantage being in market first with up-to-date compliant offers.”
With direct DMS and inventory integration, OfferLogix enables advertisers to provide their dealers with marketing deliverables that include real-time payments, offers, rebates and more to their consumers, at the speed and accuracy in which they demand it.
OfferLogix is taking the industry by storm with its suite of fintech solutions. Each turnkey solution is customizable and seamlessly integrates into your existing technology framework thereby creating a seamless customer experience.
“OfferLogix is excited about our new partnership with Star Performance Marketing. We look forward to building dealer credibility and transparency by providing real price consistency for each consumer. With our ultimate payment advertising solution and Star Performance’s unique approach, we hope to take their marketing to the next level with penny perfect payments for each customer, across every touchpoint,” said Aaron Bickart, Executive Vice President and General Manager of OfferLogix.
About Offerlogix
OfferLogix is the pioneer in lease and finance payment advertising for digital retailing, desking and CRM tools, advertising agencies, OEMs, online portals, and dealers. Its proprietary technology and related web services allow accurate and fully disclosed lease and loan payments to be generated and displayed on vehicle lease advertisements, listings, specials, brochure pages, etc. This fintech is revolutionizing how lease specials and payment advertising are created and displayed on the web, through social media and on mobile devices. Learn more at OfferLogix.com
About Star Performance Marketing
Don’t get caught up in all the marketing aspects of your business. With our aggressive strategies and cutting edge techniques we can help take your business to the next level. We do all the heavy lifting so you can focus on what really counts – SELLING! Learn more at StarPerformanceMarketing.com.
Automotive Digital Retailing 101
Digital retailing has taken the auto industry by storm, but for many dealers it begs the question, “What is digital retailing and how does it help my dealership?” COVID-19 has forced more consumers to search for and buy vehicles differently, and businesses must adapt to the new normal of conducting business. With digital retailing, you are allowing your customer the option to move the buyer journey online , thereby putting them in the driver’s seat. Despite uncertainties on how the automotive industry will evolve, one certainty is that digital retailing currently is, and will continue to be, more important than ever for businesses.
What is automotive digital retailing:
Automotive digital retailing is a game-changer for the way customers can research and purchase their new vehicles. In simple terms, this creates a seamless customer buying experience by advertising precise, customized and compliant payments on every vehicle across all customer touchpoints. An automotive digital retailing system lets the customer find a specific car, get a guaranteed offer on their trade-in, and decide on a loan. Companies are able to utilize the virtual marketplace and lock in more sales than the traditional buying process utilizing Penny Perfect Payments. Digital retailing then provides consumers with convenience, comparison shopping, and most importantly, a unique and customized experience.
So, why is automotive digital retailing so important for dealerships?
Why is Automotive Digital Retailing important?
In such a digitally driven era, it is imperative that companies pivot to the online shopping marketplace to make the car-buying experience as painless and accessible as possible. A company’s technology (CRM, DMS, Website) and other tools need to work together to bring the in-person “showroom” online. More and more companies will continue to notice the surge or increase for online vehicle shopping. Even more, the ability to complete the entire process virtually. In the simplest of terms, OEMs and dealers want to sell vehicles and customers want to buy them. The sticking point – the car payment. If you successfully eliminate the sticking point, both the dealer and the customer win.
Creating a consistent virtual customer experience is no longer a luxury but a necessity for companies to thrive. Convenience is key in any market whether that be from OEM to manufacturing. It also is extremely important that clients build the same trust virtually that they would if they were purchasing a car the traditional way. Combining standard sales practices with the ease of virtual car shopping creates the best customer experience at any level.
Importance of vendors providing accurate payments for customer experience:
One of the most important pieces of the new online retailing system is accurate payment for the customers. As the consumer goes through their car buying journey online, they are going to be looking for the same consistent pricing that they receive in-person. Accurate advertising of a car’s price is one of the most important factors in seeing a larger gross profit. Advertising tools could include online information on different finance options and calculators that determine monthly payments. OfferLogix offers PaymentLogix, a fully-automated payment calculation platform that reflects unique factors like regional incentives, rebates, lender affiliations, and dealer pricing.
Bottom line; companies need to utilize tools that aid in a frictionless customer experience when shopping online. This means companies need to provide accurate payments in digital retailing to create consumer trust. The increasingly high number of consumers finding their vehicles online isn’t going to slow down any time soon. The faster companies make the switch to better digital platforms, the faster they can see an increased ROI.
How OfferLogix can boost your Digital Retailing platform:
As companies continue to shift and adapt, OfferLogix will be there to offer customized technology to get the job done. Whether that means utilizing our patented process to build an offer or providing the ultimate payment advertising solution, OfferLogix has it all.
How Vendors Can Provide A Seamless Customer Transactional Experience
A seamless customer experience is not only essential for buyers but also for vendors and OEMs alike.
Listen as EVP of OfferLogix, Aaron Bickart and Jim Fitzpatrick of CBT News discuss how a seamless customer experience benefits vendors, dealers and OEMs, increases trust and transparency with buyers and boosts ROI and gross profit.
Trusted Sale launches Trusted Car Payments, powered by OfferLogix
New digital retailing solution helps more auto dealers and shoppers gain access to the most popular online auto retailing options.
Trusted Sale, Inc. (Atlanta, GA) has partnered with OfferLogix (Herndon, VA) to launch Trusted Car Payments an online monthly payment calculator that instantly calculates monthly lease and loan payments based on user input. Dealers create trust among shoppers by seamlessly integrating this calculator to their website, empowering shoppers to compare “penny-perfect” monthly payments between loan and lease options for eligible vehicles. The OfferLogix single-call API automatically calculates all lender incentives, offers, rebates or special programs into the monthly payment creating a reliable, accurate, and turn-key solution. The affordable monthly fee and simple, same-day integration will allow more dealers to deliver the digital retailing services demanded by their customers, sooner.
According to Paul Brobson, Founder & CEO of Trusted Sale, Inc., “Consumers have always sought trust and transparency in their relationship with dealers. Among the most popular activities for shoppers to complete online or at home include finding information on incentives and calculating monthly payments and shoppers admit feeling more in control when they can generate their own custom payment quote and save time at the dealership, increasing the likelihood of a sales opportunity and greater customer satisfaction.”
“Like all of our Trusted Sale platform solutions, Trusted Car Payments represents our continuing commitment to delivering solutions that enable trust between vehicle sellers and buyers. In addition, OfferLogix shares our mission to provide dealers and their customers with simple, cost-effective solutions to meet the increasing demand for best-in-class digital retailing solutions, and we are excited for the future of our partnership” added Brobson.
OfferLogix is disrupting the digital retailing status quo with its suite of fintech solutions. Each turnkey solution is customizable and seamlessly integrates into your existing technology framework thereby creating a seamless customer experience.
“OfferLogix is looking forward to our partnership with Trusted Sale and helping them earn the trust of vendors and consumers with our patented, single-call API solution that provides penny perfect payments for each customer, across every touchpoint” said Aaron Bickart, Executive Vice President and General Manager of OfferLogix.
About Offerlogix
OfferLogix is the pioneer in lease and finance payment advertising for digital retailing, desking and CRM tools, advertising agencies, OEMs, online portals, and dealers. Its proprietary technology and related web services allow accurate and fully disclosed lease and loan payments to be generated and displayed on vehicle lease advertisements, listings, specials, brochure pages, etc. This fintech is revolutionizing how lease specials and payment advertising are created and displayed on the web, through social media and on mobile devices. Learn more at OfferLogix.com
About Trusted Sale
Trusted Sale is the trusted way to sell, lease and buy a used vehicle. The company delivers innovative solutions that build trust between vehicle sellers and buyers through its network of auto dealer partners using its proprietary Trusted Sale Pros technology-enabled platform. Learn more at TrustedSalePros.com
Calculating Penny Perfect Payments
Calculating penny perfect payments is essential to providing automotive buyers with a seamless customer experience. So why is it the exception and not the norm?
Listen as EVP of OfferLogix, Aaron Bickart, discusses how the customer experience is evolving in the automotive industry and the importance of providing accurate and compliant penny perfect payments to each customer along their buyer journey.
Enhancing the Customer Buying Experience
As the automotive industry continues to evolve, so does the customer buying experience. Buyers now want a seamless, Amazon-prime like experience when shopping for vehicles.
In this interview with Jim Fitzpatrick of CBT Automotive News, Aaron Bickart, Executive Vice President and General Manager of OfferLogix, discusses the importance of vendors providing a seamless customer buying experience and how OfferLogix solutions enhance the customer experience and drive ROI.
Disrupting the Digital Retailing Status Quo
Digital retailing, powered by automotive fintech, is here to stay. But not all fintech solutions are built equally. Watch as Aaron Bickart, EVP/General Manager of OfferLogix discusses key differentiators between automotive fintech solutions with Jim Fitzpatrick of CBT News and how OfferLogix is a proven automotive fintech disruptor.
The Future of Digital Retailing
Last year saw an accelerated shift to digital retailing in the automotive industry. Listen in as Aaron Bickart, EVP/GM of OfferLogix discusses the current state of the automotive market, the future of digital retailing and how OfferLogix is rising to meet the demands of the current market.
OfferLogix featured as Must See Company at the NADA 2021 show
Another feather in our cap! We are excited to be featured by Automotive Ventures as a Must See Company at the 2021 NADA show. “We are honored and humbled by the feature. OfferLogix is the leader in lease and finance payment calculations for AdTech vendors, OEMs and online portals. Features like these are a testament to our innovative technology and ability to rise to meet the demands of today’s automotive market,” says Aaron Bickart, EVP and General Manager of OfferLogix.
“COVID-19 accelerated consumer appetite for shopping online, and the demand for online shopping and buying experiences in automotive have leapt forward. One of the hidden secrets of the industry is OfferLogix, a company powering many of the online Digital Retail experiences, and they’re gaining more and more traction with ever passing month. This is definitely a company that the industry should be watching.”
Steve Greenfield, CEO/Founder
Automotive Ventures, LLC