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The 80/20 Rule & Software Development

May 8, 2023/in News /by Toni Loughlin

If you’ve heard of the 80/20 Rule (otherwise known as the Pareto Principle), you know it suggests that roughly 80% of consequences come from 20% of causes. In other words, 80% of our outcomes are driven by 20% of our efforts. So shouldn’t we all be focusing on the 20% we do best?

But when it comes to bringing in the experts, here’s what a lot of people say:

 

If I do it myself, I know it’ll be right.

I don’t have time to bring on a partner.

It’s cheaper if I do it.

 

With the 80/20 Rule in mind, let’s look at those objections and see what’s behind them.

 

“If I do it myself, I know it’ll be right.”

 

That may be true for making a tuna sandwich, but once you’ve reached an innovation plateau – once you’ve “drawn the plans,” shouldn’t you bring in the right people to build the plane? So many organizations continue to over-engineer their own solutions when it’s time to turn it over to the actual engineers.

 

Fact is, clinging to control of your own destiny in this way ties up your resources, wastes a lot of time, and blows through your bottom-line cost. It’s a smarter call to align with a partner who will help you scale and innovate to grow faster and more profitably so you can go back to doing what you do best.

 

“I don’t have time to bring on a partner.”

 

Actually, you don’t have time not to bring on a partner. It’s true that relying on others to control your enhancements and develop your code requires a lot of trust, but innovation should never become stagnant. In software development, scalability and monetization are key. Why tie up your resources wasting time doing something you’re not an expert in? Get back to your expertise – the 20% that got you this far — and give the experts a chance at the other 80%.

 

“It’s cheaper if I do it.”

 

In other words, your time isn’t worth the cost of the outsourcing partner. Right? Wrong!

 

Your time (and your team’s) is much too valuable to spend spinning your wheels making and troubleshooting and correcting rookie mistakes. Operationally controlling your own development team is very expensive. It’s hard to find and manage the right people with the right skill sets. Outsource your development to companies that specialize in what you need and could become invaluable plug-and-play partners for the long run.

 

As anyone who has ever tried to fix a car without instructions or bake a cake without a recipe has learned, the car runs better and the cake tastes more delicious when a professional does it. The 80/20 Rule is golden: focus on your 20% and let those whose expertise is the other 80% take the reins. Outsource to a partner who aligns with and can fulfill your promises to your end-users to ultimately provide the best customer experience.

 

Software development is like paying your bills: it’s not horseshoes. Close doesn’t count. You have to make penny perfect payments.

 

https://offerlogix.com/wp-content/uploads/2023/05/500x281.png 281 500 Toni Loughlin http://offerlogix.com/wp-content/uploads/2021/05/OfferLogix-logo-large.png Toni Loughlin2023-05-08 14:03:392023-05-08 14:51:45The 80/20 Rule & Software Development

OfferLogix Announces Game-Changing Partnership With Fluency

May 8, 2023/in News /by Toni Loughlin

OfferLogix announced a strategic partnership with Fluency, both innovative digital advertising providers, creating a unique and powerful link between proprietary automotive fintech and automated digital advertising software.

With the launch of this new relationship, OfferLogix is now powering Fluency’s platform to streamline ad campaigns for lease and loan payment displays across online, mobile, and social avenues. Fluency’s technology automates the digital advertising process, enabling a deeper focus on strategic business objectives while supporting an unlimited number of updates to instantly optimize campaigns.

“Data companies like OfferLogix can be used at unlimited scale in advertising in conjunction with the Fluency platform,” said Sierra Calabresi, Marketing Manager at Fluency.

OfferLogix and Fluency both position themselves as leaders within the digital advertising space by offering advanced technology platforms, intelligent support teams, and forward-thinking innovation.

“Our relationship with Fluency has set the bar for programmatic digital advertising,” said Aaron Bickart, Executive Vice President, and General Manager at OfferLogix.

To learn more, please visitOfferLogix at https://offerlogix.com/ and Fluency at https://www.fluency.inc/.

About OfferLogix

OfferLogix is the pioneer in lease and finance payment advertising for digital retailing, desking and CRM tools, advertising agencies, OEMs, online portals, and dealers. Its proprietary technology and related web services allow accurate and fully disclosed lease and loan payments to be generated and displayed on vehicle lease advertisements, listings, specials, brochure pages, etc. This fintech revolutionizes how lease specials and payment advertising are created and displayed on the web, social media, mobile devices, and more.

For more information about OfferLogix, please visit www.offerlogix.com.

https://offerlogix.com/wp-content/uploads/2023/05/Image-fluen.png 321 845 Toni Loughlin http://offerlogix.com/wp-content/uploads/2021/05/OfferLogix-logo-large.png Toni Loughlin2023-05-08 13:49:562023-05-22 16:16:36OfferLogix Announces Game-Changing Partnership With Fluency

EV confusion: The relationship between education and profit

May 8, 2023/in News /by Toni Loughlin

Sit down with Aaron Bickart, Executive Vice President & General Manager of OfferLogix, and Jim Fitzpatrick to discuss how the industry is changing in response to electric vehicles, and what dealers should do to prepare themselves for the still developing market.

https://offerlogix.com/wp-content/uploads/2023/05/Image-CBT.png 321 845 Toni Loughlin http://offerlogix.com/wp-content/uploads/2021/05/OfferLogix-logo-large.png Toni Loughlin2023-05-08 13:35:362023-05-11 11:10:00EV confusion: The relationship between education and profit

OfferLogix Receives AWA Rising Star Award for Innovative Customer Credit Technology, QualifyLogix

March 1, 2023/in News /by offerlogix

The AWA Awards are announced each year at NADA to recognize innovation in the automotive industry. At this year’s show in Dallas, OfferLogix was named a Rising Star for their next generation pre-qualification solution, QualifyLogix, which provides real-time credit qualification services with minimal development work. With direct DMS and credit agency integrations, QualifyLogix allows partners to immediately sell and build their own soft pull products, generating additional revenue and surplus profit streams.

“This is a B2B offering that allows digital retailing providers, website providers, or lead gen providers the next generation of soft pull engagement, qualification, and conversion,” said Brian Pasch, the researcher and selector of the AWA Award recipients. “Having a credit perfect payment online increases conversion, increases customer satisfaction, and of course, makes your platform the dealer’s best friend.”

To watch the full video review of QualifyLogix, please visit Brian Pasch Enterprises’ YouTube channel here.

As a leader in automotive fintech, OfferLogix is most notably known for Penny Perfect Payments, a dynamic payment technology that eliminates discrepancies between the vehicle, the customer, and the monthly payment. The introduction of QualifyLogix earns them an additional edge as a more holistic solution for dealerships and their customers by offering a fully seamless and accurate payment display and credit pull process.

“We are honored to receive an AWA Rising Star Award with our industry-disrupting product,” said Aaron Bickart, Executive Vice President and General Manager at OfferLogix. “We’re proud of QualifyLogix and how it improves and advances the credit pull process, and are excited to see what comes next.”

About OfferLogix

OfferLogix is the pioneer in lease and finance payment advertising for digital retailing, desking and CRM tools, advertising agencies, OEMs, online portals, and dealers. Its proprietary technology and related web services allow accurate and fully disclosed lease and loan payments to be generated and displayed on vehicle lease advertisements, listings, specials, brochure pages, etc. This fintech revolutionizes how lease specials and payment advertising are created and displayed on the web, social media, mobile devices, and more.

For more information about OfferLogix, please visit www.offerlogix.com.

https://offerlogix.com/wp-content/uploads/2023/03/AWA-Press-Release_Social_845x321.png 321 845 offerlogix http://offerlogix.com/wp-content/uploads/2021/05/OfferLogix-logo-large.png offerlogix2023-03-01 15:25:352023-03-01 15:25:35OfferLogix Receives AWA Rising Star Award for Innovative Customer Credit Technology, QualifyLogix

Missed us at NADA?

February 21, 2023/in News /by offerlogix

Missed us at NADA? Don’t worry we’ve got you covered. See what’s up and coming for OfferLogix in 2023.

https://offerlogix.com/wp-content/uploads/2023/02/CBTFeb23-845x321-1.png 321 845 offerlogix http://offerlogix.com/wp-content/uploads/2021/05/OfferLogix-logo-large.png offerlogix2023-02-21 13:23:132023-02-22 07:17:27Missed us at NADA?

Technology takes the guesswork out of car payments

January 25, 2023/in News /by offerlogix

What will my monthly payment be?

It’s the question on nearly every car shopper’s mind and a critical one to answer accurately if you’re going to make the sale.

To an industry that has been stalwart in its hands-on processes for decades, change sometimes comes hard. But like it or not, technology is reinventing the automotive world from end-to-end, and with that change comes both improved internal systems and an enhanced customer buying experience. We’ve all become accustomed to finding what we want, when we want it – online – and that expectation extends across the shopping landscape. Customers’ expectations are high and here to stay. Buyers want a seamless, hassle-free digital experience – one where they can dream about, shop for, compare, and order their new car from the comfort of their home, just as they would a new pair of shoes.

Yet, surprisingly, the digital advertisements that the shopper relies on to point them to their potential purchase often don’t accurately tell them how much the car will actually cost. They’re trying to decide which lender to choose, which dealer to work with, which car to pick. So they need to know: What’s my monthly payment?

Enter OfferLogix. Recognizing the need to eliminate the confusion, inaccuracy, and disconnect that exists between the vehicle, the customer, and the monthly payment, this innovative fintech company is delivering one-of-a-kind solution sets that answer the question: What’s my monthly payment? And it does so with “penny perfect payments” so when a consumer shops, the price they see is the price they’ll pay… to the penny. This is a game-changer for the automotive retailing industry.

The secret sauce is OfferLogix people. Over the last 20 years, this team has founded some of the most successful marketing and training companies in the industry and has collectively worked with 75% of the top 100 dealers and 18 manufacturers in the U.S. and around the world. Together they have pioneered leasing and finance payment advertising for digital retailing, desking and CRM tools, advertising agencies, OEMs, online portals, and dealers.

The result is OfferLogix’s patented fintech solutions and related web services which make it possible to generate and display accurate and fully disclosed lease and loan payments on vehicle lease advertisements, listings, specials, brochure pages, the web, social media, mobile devices, and so on. It accurately generates this data for existing inventory, including dealer margins and pricing, OEM and lender programs, taxes and tags, so the dealer can advertise precise and compliant payments on every vehicle, providing price transparency that results in higher conversions with more gross profit per vehicle. The OfferLogix API powers digital retailing presence with penny perfect payment accuracy.

And for the customer asking What’s my monthly payment?, OfferLogix creates that seamless buying experience they’ve come to expect by integrating directly into existing digital retailing platforms where they already shop.

“We want to be a one-stop shop,” says Aaron Bickart. “Our APILogix differentiates us from other vendors. We sell to B2B and channel customers looking for a streamlined, penny perfect experience that they can’t do themselves, and we partner with other industry leaders to provide a complete solutions package that draws on everybody’s expertise and innovation.”

In fact, OfferLogix recently partnered with Equifax to provide the only turnkey credit qualification service to agencies, digital retailing providers, dealers, OEM manufacturers, and customers. With QualifyLogix, providers can drive more funnel conversions with real-time, soft credit pulls, retrieving actual credit risk scores from Equifax for use in precise payment calculations with no impact to the consumer’s credit score.

Bickart says, “The ability to reflect real-time, precise, customized credit and penny-perfect payments across all customer touchpoints lets providers deliver consistent and credible offers unique to each customer. The days of dealers using third-party providers to pull and calculate scores are long gone. With our direct API, dealers don’t have to sit and wait for scores to pass through multiple funnels and additional call avenues.”

“And the integration doesn’t stop there,” says Bickart. “Using our CreditDrive built-in lead generation solution, dealers get high-value, prequalified leads validated by Equifax, so providers can improve the consumer’s online vehicle shopping experience.”

Technology and the digital revolution have put the customer behind the wheel, so to speak, and empowered them to make their own purchasing decisions with very little, if any, person-to-person input. And with OfferLogix, the customer will never again have to ask What’s my monthly payment? They’ll already know… to the penny.

https://offerlogix.com/wp-content/uploads/2023/01/OL-845x321-1.png 321 845 offerlogix http://offerlogix.com/wp-content/uploads/2021/05/OfferLogix-logo-large.png offerlogix2023-01-25 09:15:142023-01-25 09:15:14Technology takes the guesswork out of car payments

OfferLogix Disrupts the Automotive Retailing Industry with Game-Changing and One-of-a-Kind Solution Sets

December 16, 2022/in News /by offerlogix

Offering more and more services to the automotive industry, OfferLogix is quickly rising to the top. On today’s Inside Automotive, Aaron Bickart, Executive Vice President and General Manager of OfferLogix, discuss changes in retail automotive and ground-breaking innovations.

https://offerlogix.com/wp-content/uploads/2022/12/CBTDec22-845x321-1.png 321 845 offerlogix http://offerlogix.com/wp-content/uploads/2021/05/OfferLogix-logo-large.png offerlogix2022-12-16 14:52:392022-12-16 14:54:43OfferLogix Disrupts the Automotive Retailing Industry with Game-Changing and One-of-a-Kind Solution Sets
OfferLogix takes Seamless Online Car Buying to the Next Level.

OfferLogix Takes Seamless Online Car Buying to the Next Level

October 28, 2022/in News /by offerlogix

Throughout the past few years, new partnerships and initiatives have helped OfferLogix take seamless online car buying to the next level. Listen in as Aaron Bickart, EVP/GM of OfferLogix, discuss how partnerships and robust technology set OfferLogix apart from its competition.

https://offerlogix.com/wp-content/uploads/2022/10/CBTNov22-845x321-1.png 321 845 offerlogix http://offerlogix.com/wp-content/uploads/2021/05/OfferLogix-logo-large.png offerlogix2022-10-28 09:37:572022-10-31 15:40:32OfferLogix Takes Seamless Online Car Buying to the Next Level

OfferLogix and ZappyRide Partner Up to Help Auto Dealerships Get Ready for the EV Boom.

October 12, 2022/in News /by offerlogix

Listen in as Aaron Bickart, EVP/GM of OfferLogix, and Olivier Pincon, CEO of ZappyRide, discuss how Electric Vehicles will reshape the automotive market and how they are going to combat this evolution with industry-leading API solutions for dealers alike.

https://offerlogix.com/wp-content/uploads/2022/10/CBTOct22-845x321-1.png 321 845 offerlogix http://offerlogix.com/wp-content/uploads/2021/05/OfferLogix-logo-large.png offerlogix2022-10-12 11:49:242022-10-12 11:49:24OfferLogix and ZappyRide Partner Up to Help Auto Dealerships Get Ready for the EV Boom.

OfferLogix Partners with Equifax to Provide a One-Stop-Shop for Penny and Credit Perfect Payments

September 20, 2022/in News /by offerlogix

Herndon, Virginia – OfferLogix has partnered with Equifax to provide the only turnkey, ready-to-implement credit qualification service to agencies, digital retailing providers, dealers, OEM manufacturers and customers alike. With the all-new QualifyLogix, providers can drive more funnel conversions with real-time, soft credit pulls. Utilizing OfferLogix proprietary API technology, providers can retrieve actual credit risk scores from Equifax for use in precise payment calculations with no impact to the consumer’s credit score.

“At Equifax, our unique insights help move people and industries forward,” says Lena Bourgeois, General Manager of Automotive Services at Equifax. “This new partnership with OfferLogix will help provide consumers with a more personalized experience when viewing their anticipated payments by considering their credit risk score versus simply getting an estimate.”

Connecting directly with Equifax for credit risk score-driven calculations will allow providers to return exact credit-perfect payment offers adjusted and personalized to each consumer’s actual credit score.

According to Aaron Bickart, Executive Vice President and General Manager of OfferLogix, “The ability to reflect real-time, precise, customized credit and penny-perfect payments across all customer touchpoints enables providers to deliver consistent and credible offers unique to each customer. The days of dealers using third-party providers to pull and calculate scores are long gone. With our direct API, dealers no longer have to sit and wait for scores to pass through multiple funnels and additional call avenues.”

With direct Dealer Management System (DMS) and Equifax integration, OfferLogix’s ScoreSelect helps enable advertisers to now provide their dealers with marketing deliverables. These deliverables include a built-in authorization process for selected and exact credit risk scores and are applicable across multiple vehicle displays.

“The integration doesn’t stop there,” says Bickart. “Providers can enhance the consumer’s online vehicle shopping experience by providing dealers with high-value prequalified leads through the built-in lead system validated by Equifax.” Amongst multiple new product and solution reveals, OfferLogix released the game-changing CreditDrive solution, a built-in lead generation tool that, in conjunction with ScoreSelect, pulls a consumers’ qualification summary, vehicle lease and loan history. This lead, including credit, vehicle, and identification information, is sent directly to the Customer Relationship Management (CRM) and housed within dealer records.

OfferLogix is a leader in automated payment calculation technology within the automotive industry. Its proprietary fintech solutions disrupt the status quo of how lease and finance payments are calculated. Now, dealers and vendors alike can possess a one-stop-shop for integrated dynamic offer and lead generation solutions that aid in a frictionless customer experience when shopping online.

About OfferLogix

OfferLogix is the pioneer in lease and finance payment advertising for digital retailing, desking and CRM tools, advertising agencies, OEMs, online portals, and dealers. Its proprietary technology and related web services allow accurate and fully disclosed lease and loan payments to be generated and displayed on vehicle lease advertisements, listings, specials, brochure pages, etc. This fintech revolutionizes how lease specials and payment advertising are created and displayed on the web, social media, mobile devices, and more. Learn more at OfferLogix.com

https://offerlogix.com/wp-content/uploads/2022/09/Press-Release-Social-845x321-1.png 321 845 offerlogix http://offerlogix.com/wp-content/uploads/2021/05/OfferLogix-logo-large.png offerlogix2022-09-20 15:16:362022-09-20 15:17:45OfferLogix Partners with Equifax to Provide a One-Stop-Shop for Penny and Credit Perfect Payments
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Recent News

  • The 80/20 Rule & Software Development May 8, 2023
  • OfferLogix Announces Game-Changing Partnership With Fluency May 8, 2023
  • EV confusion: The relationship between education and profit May 8, 2023
  • OfferLogix Receives AWA Rising Star Award for Innovative Customer Credit Technology, QualifyLogix March 1, 2023
  • Missed us at NADA? February 21, 2023

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