OfferLogix announces a preferred vendorship with FordDirect, to launch “The Shop,” an innovative e-commerce platform tailored for Ford Dealers and Lincoln Retailers. Powered by FordDirect, The Shop streamlines vendor selection, providing access to vetted vendors with pre-negotiated prices, enhancing business efficiency.
Recognizing dealerships’ need for daily resources, The Shop is positioned to boost efficiency and cost savings, allowing dealers to focus on core activities. Dean Stoneley, CEO of FordDirect, stated, “The Shop is now open to help Ford Dealers and Lincoln Retailers spend more time doing what they do best while also supporting FordDirect’s mission as a trusted partner and resource to find the best vendors in the market for all of their needs.”OfferLogix, a pioneer in lease and finance payment advertising for digital retailing, brings its unique value propositions to enhance this vendorship. With the integration of this pre-qualification solution,
OfferLogix offers dealers the ability to pre-qualify customers in seconds, obtain full credit files without impacting credit scores, and seamlessly integrate with dealership websites and CRM systems. The solution, with features such as programmable text and email responses, marketing content, and advanced reporting, ensures an elevated online engagement that translates into increased lead conversion and showroom visits.
“We’re excited to be a part of FordDirect’s The Shop, enhancing the online vehicle shopping experience for Ford Dealers and Lincoln Retailers with our soft-pull pre-qualification solution. This tool delivers high-value, pre-qualified leads, boosting online shopping efficiency,” said Aaron Bickart, Executive Vice President and General Manager of OfferLogix. “The integration marks a significant step in empowering dealers for success in the digital era, offering enhancements to the online vehicle shopping experience.”
The collaboration signifies a strategic move to elevate the digital experience for dealerships, providing innovative solutions to navigate the challenges of the modern automotive business. As technology transforms the industry, this partnership between FordDirect and OfferLogix aims to provide a solution that instantly boosts lead conversion on websites without additional advertising costs.
FordDirect, headquartered in Dearborn, Mich., connects the worlds of data, analytics, and technology to provide best-in-class digital marketing and advertising solutions exclusively for Ford Dealers and Lincoln Retailers. FordDirect is a joint venture between Ford Motor Company and its dealers with a mission of helping Ford and Lincoln dealerships sell more cars and trucks.
OfferLogix is the pioneer in lease and finance payment advertising for digital retailing, desking, and CRM tools, advertising agencies, OEMs, online portals, and dealers. Its proprietary technology and related web services allow accurate and fully disclosed lease and loan payments to be generated and displayed on vehicle lease advertisements, listings, specials, brochure pages, etc. This fintech revolutionizes how lease specials and payment advertising are created and displayed on the web, social media, mobile devices, and more.
For more information about OfferLogix, please visit www.offerlogix.com