OfferLogix announced a strategic partnership with Fluency, both innovative digital advertising providers, creating a unique and powerful link between proprietary automotive fintech and automated digital advertising software.

With the launch of this new relationship, OfferLogix is now powering Fluency’s platform to streamline ad campaigns for lease and loan payment displays across online, mobile, and social avenues. Fluency’s technology automates the digital advertising process, enabling a deeper focus on strategic business objectives while supporting an unlimited number of updates to instantly optimize campaigns.

“Data companies like OfferLogix can be used at unlimited scale in advertising in conjunction with the Fluency platform,” said Sierra Calabresi, Marketing Manager at Fluency.

OfferLogix and Fluency both position themselves as leaders within the digital advertising space by offering advanced technology platforms, intelligent support teams, and forward-thinking innovation.

“Our relationship with Fluency has set the bar for programmatic digital advertising,” said Aaron Bickart, Executive Vice President, and General Manager at OfferLogix.

To learn more, please visitOfferLogix at https://offerlogix.com/ and Fluency at https://www.fluency.inc/.

About OfferLogix

OfferLogix is the pioneer in lease and finance payment advertising for digital retailing, desking and CRM tools, advertising agencies, OEMs, online portals, and dealers. Its proprietary technology and related web services allow accurate and fully disclosed lease and loan payments to be generated and displayed on vehicle lease advertisements, listings, specials, brochure pages, etc. This fintech revolutionizes how lease specials and payment advertising are created and displayed on the web, social media, mobile devices, and more.

For more information about OfferLogix, please visit www.offerlogix.com.

The AWA Awards are announced each year at NADA to recognize innovation in the automotive industry. At this year’s show in Dallas, OfferLogix was named a Rising Star for their next generation pre-qualification solution, QualifyLogix, which provides real-time credit qualification services with minimal development work. With direct DMS and credit agency integrations, QualifyLogix allows partners to immediately sell and build their own soft pull products, generating additional revenue and surplus profit streams.

“This is a B2B offering that allows digital retailing providers, website providers, or lead gen providers the next generation of soft pull engagement, qualification, and conversion,” said Brian Pasch, the researcher and selector of the AWA Award recipients. “Having a credit perfect payment online increases conversion, increases customer satisfaction, and of course, makes your platform the dealer’s best friend.”

To watch the full video review of QualifyLogix, please visit Brian Pasch Enterprises’ YouTube channel here.

As a leader in automotive fintech, OfferLogix is most notably known for Penny Perfect Payments, a dynamic payment technology that eliminates discrepancies between the vehicle, the customer, and the monthly payment. The introduction of QualifyLogix earns them an additional edge as a more holistic solution for dealerships and their customers by offering a fully seamless and accurate payment display and credit pull process.

“We are honored to receive an AWA Rising Star Award with our industry-disrupting product,” said Aaron Bickart, Executive Vice President and General Manager at OfferLogix. “We’re proud of QualifyLogix and how it improves and advances the credit pull process, and are excited to see what comes next.”

About OfferLogix

OfferLogix is the pioneer in lease and finance payment advertising for digital retailing, desking and CRM tools, advertising agencies, OEMs, online portals, and dealers. Its proprietary technology and related web services allow accurate and fully disclosed lease and loan payments to be generated and displayed on vehicle lease advertisements, listings, specials, brochure pages, etc. This fintech revolutionizes how lease specials and payment advertising are created and displayed on the web, social media, mobile devices, and more.

For more information about OfferLogix, please visit www.offerlogix.com.

What will my monthly payment be?

It’s the question on nearly every car shopper’s mind and a critical one to answer accurately if you’re going to make the sale.

To an industry that has been stalwart in its hands-on processes for decades, change sometimes comes hard. But like it or not, technology is reinventing the automotive world from end-to-end, and with that change comes both improved internal systems and an enhanced customer buying experience. We’ve all become accustomed to finding what we want, when we want it – online – and that expectation extends across the shopping landscape. Customers’ expectations are high and here to stay. Buyers want a seamless, hassle-free digital experience – one where they can dream about, shop for, compare, and order their new car from the comfort of their home, just as they would a new pair of shoes.

Yet, surprisingly, the digital advertisements that the shopper relies on to point them to their potential purchase often don’t accurately tell them how much the car will actually cost. They’re trying to decide which lender to choose, which dealer to work with, which car to pick. So they need to know: What’s my monthly payment?

Enter OfferLogix. Recognizing the need to eliminate the confusion, inaccuracy, and disconnect that exists between the vehicle, the customer, and the monthly payment, this innovative fintech company is delivering one-of-a-kind solution sets that answer the question: What’s my monthly payment? And it does so with “penny perfect payments” so when a consumer shops, the price they see is the price they’ll pay… to the penny. This is a game-changer for the automotive retailing industry.

The secret sauce is OfferLogix people. Over the last 20 years, this team has founded some of the most successful marketing and training companies in the industry and has collectively worked with 75% of the top 100 dealers and 18 manufacturers in the U.S. and around the world. Together they have pioneered leasing and finance payment advertising for digital retailing, desking and CRM tools, advertising agencies, OEMs, online portals, and dealers.

The result is OfferLogix’s patented fintech solutions and related web services which make it possible to generate and display accurate and fully disclosed lease and loan payments on vehicle lease advertisements, listings, specials, brochure pages, the web, social media, mobile devices, and so on. It accurately generates this data for existing inventory, including dealer margins and pricing, OEM and lender programs, taxes and tags, so the dealer can advertise precise and compliant payments on every vehicle, providing price transparency that results in higher conversions with more gross profit per vehicle. The OfferLogix API powers digital retailing presence with penny perfect payment accuracy.

And for the customer asking What’s my monthly payment?, OfferLogix creates that seamless buying experience they’ve come to expect by integrating directly into existing digital retailing platforms where they already shop.

“We want to be a one-stop shop,” says Aaron Bickart. “Our APILogix differentiates us from other vendors. We sell to B2B and channel customers looking for a streamlined, penny perfect experience that they can’t do themselves, and we partner with other industry leaders to provide a complete solutions package that draws on everybody’s expertise and innovation.”

In fact, OfferLogix recently partnered with Equifax to provide the only turnkey credit qualification service to agencies, digital retailing providers, dealers, OEM manufacturers, and customers. With QualifyLogix, providers can drive more funnel conversions with real-time, soft credit pulls, retrieving actual credit risk scores from Equifax for use in precise payment calculations with no impact to the consumer’s credit score.

Bickart says, “The ability to reflect real-time, precise, customized credit and penny-perfect payments across all customer touchpoints lets providers deliver consistent and credible offers unique to each customer. The days of dealers using third-party providers to pull and calculate scores are long gone. With our direct API, dealers don’t have to sit and wait for scores to pass through multiple funnels and additional call avenues.”

“And the integration doesn’t stop there,” says Bickart. “Using our CreditDrive built-in lead generation solution, dealers get high-value, prequalified leads validated by Equifax, so providers can improve the consumer’s online vehicle shopping experience.”

Technology and the digital revolution have put the customer behind the wheel, so to speak, and empowered them to make their own purchasing decisions with very little, if any, person-to-person input. And with OfferLogix, the customer will never again have to ask What’s my monthly payment? They’ll already know… to the penny.