Listen as EVP of OfferLogix, Aaron Bickart and Jim Fitzpatrick of CBT News discuss how vendors, dealers and OEMs need to utilize tools that aid in a frictionless customer experience when shopping online. The key to expectational customer experience, convenience, trust and increased gross profit? The ability to provide consumers with precise, customized and compliant payments across all customer touchpoints.
Star Performance Marketing (Tampa, FL) has partnered with OfferLogix (Washington, DC) to license it’s fully-automated payment calculation platform, PaymentLogix and its patented payment advertising solution, APILogix to deliver dynamic and compliant payments across every customer touchpoint. With OfferLogix, Star Performance Marketing can provide its dealers a seamless customer buying experience with precise, customized and compliant payments on every vehicle across all customer touchpoints.
Star Performance Marketing services over 170 clients in the automotive space with an incredible 99.3% accuracy rating. With their competitive edge in state-of-the-art production, creative services, print, media and digital advertising, they offer expert coverage and evolution across multiple mediums. Using the OfferLogix single-call API technology, dealers working with Star Performance Marketing can now automatically calculate all lender and OEM incentives, offers, rebates or special programs into the advertised monthly payment, creating a reliable, accurate, and turn-key solution for payment-based marketing. Combining new marketing techniques with OfferLogix’s industry-leading technology, Star Performance Marketing enables its dealers to deliver “penny-perfect” payments between loan and finance options for eligible vehicles.
“The biggest challenge that we experience in the transition from month-to-month deliverables is getting incentives on time to activate new campaigns,” says Thomas Manning, Vice President of Operations at Star Performance Marketing. “Although we are a new client to OfferLogix, the prospect of getting this information immediately when the OEM makes it available and not having to touch 10 hands before we see it, gives our dealers a huge advantage being in market first with up-to-date compliant offers.”
With direct DMS and inventory integration, OfferLogix enables advertisers to provide their dealers with marketing deliverables that include real-time payments, offers, rebates and more to their consumers, at the speed and accuracy in which they demand it.
OfferLogix is taking the industry by storm with its suite of fintech solutions. Each turnkey solution is customizable and seamlessly integrates into your existing technology framework thereby creating a seamless customer experience.
“OfferLogix is excited about our new partnership with Star Performance Marketing. We look forward to building dealer credibility and transparency by providing real price consistency for each consumer. With our ultimate payment advertising solution and Star Performance’s unique approach, we hope to take their marketing to the next level with penny perfect payments for each customer, across every touchpoint,” said Aaron Bickart, Executive Vice President and General Manager of OfferLogix.
OfferLogix is the pioneer in lease and finance payment advertising for digital retailing, desking and CRM tools, advertising agencies, OEMs, online portals, and dealers. Its proprietary technology and related web services allow accurate and fully disclosed lease and loan payments to be generated and displayed on vehicle lease advertisements, listings, specials, brochure pages, etc. This fintech is revolutionizing how lease specials and payment advertising are created and displayed on the web, through social media and on mobile devices. Learn more at OfferLogix.com
Don’t get caught up in all the marketing aspects of your business. With our aggressive strategies and cutting edge techniques we can help take your business to the next level. We do all the heavy lifting so you can focus on what really counts – SELLING! Learn more at StarPerformanceMarketing.com.
Digital retailing has taken the auto industry by storm, but for many dealers it begs the question, “What is digital retailing and how does it help my dealership?” COVID-19 has forced more consumers to search for and buy vehicles differently, and businesses must adapt to the new normal of conducting business. With digital retailing, you are allowing your customer the option to move the buyer journey online , thereby putting them in the driver’s seat. Despite uncertainties on how the automotive industry will evolve, one certainty is that digital retailing currently is, and will continue to be, more important than ever for businesses.
Automotive digital retailing is a game-changer for the way customers can research and purchase their new vehicles. In simple terms, this creates a seamless customer buying experience by advertising precise, customized and compliant payments on every vehicle across all customer touchpoints. An automotive digital retailing system lets the customer find a specific car, get a guaranteed offer on their trade-in, and decide on a loan. Companies are able to utilize the virtual marketplace and lock in more sales than the traditional buying process utilizing Penny Perfect Payments. Digital retailing then provides consumers with convenience, comparison shopping, and most importantly, a unique and customized experience.
So, why is automotive digital retailing so important for dealerships?
In such a digitally driven era, it is imperative that companies pivot to the online shopping marketplace to make the car-buying experience as painless and accessible as possible. A company’s technology (CRM, DMS, Website) and other tools need to work together to bring the in-person “showroom” online. More and more companies will continue to notice the surge or increase for online vehicle shopping. Even more, the ability to complete the entire process virtually. In the simplest of terms, OEMs and dealers want to sell vehicles and customers want to buy them. The sticking point – the car payment. If you successfully eliminate the sticking point, both the dealer and the customer win.
Creating a consistent virtual customer experience is no longer a luxury but a necessity for companies to thrive. Convenience is key in any market whether that be from OEM to manufacturing. It also is extremely important that clients build the same trust virtually that they would if they were purchasing a car the traditional way. Combining standard sales practices with the ease of virtual car shopping creates the best customer experience at any level.
One of the most important pieces of the new online retailing system is accurate payment for the customers. As the consumer goes through their car buying journey online, they are going to be looking for the same consistent pricing that they receive in-person. Accurate advertising of a car’s price is one of the most important factors in seeing a larger gross profit. Advertising tools could include online information on different finance options and calculators that determine monthly payments. OfferLogix offers PaymentLogix, a fully-automated payment calculation platform that reflects unique factors like regional incentives, rebates, lender affiliations, and dealer pricing.
Bottom line; companies need to utilize tools that aid in a frictionless customer experience when shopping online. This means companies need to provide accurate payments in digital retailing to create consumer trust. The increasingly high number of consumers finding their vehicles online isn’t going to slow down any time soon. The faster companies make the switch to better digital platforms, the faster they can see an increased ROI.
As companies continue to shift and adapt, OfferLogix will be there to offer customized technology to get the job done. Whether that means utilizing our patented process to build an offer or providing the ultimate payment advertising solution, OfferLogix has it all.
A seamless customer experience is not only essential for buyers but also for vendors and OEMs alike.
Listen as EVP of OfferLogix, Aaron Bickart and Jim Fitzpatrick of CBT News discuss how a seamless customer experience benefits vendors, dealers and OEMs, increases trust and transparency with buyers and boosts ROI and gross profit.
Trusted Sale, Inc. (Atlanta, GA) has partnered with OfferLogix (Herndon, VA) to launch Trusted Car Payments an online monthly payment calculator that instantly calculates monthly lease and loan payments based on user input. Dealers create trust among shoppers by seamlessly integrating this calculator to their website, empowering shoppers to compare “penny-perfect” monthly payments between loan and lease options for eligible vehicles. The OfferLogix single-call API automatically calculates all lender incentives, offers, rebates or special programs into the monthly payment creating a reliable, accurate, and turn-key solution. The affordable monthly fee and simple, same-day integration will allow more dealers to deliver the digital retailing services demanded by their customers, sooner.
According to Paul Brobson, Founder & CEO of Trusted Sale, Inc., “Consumers have always sought trust and transparency in their relationship with dealers. Among the most popular activities for shoppers to complete online or at home include finding information on incentives and calculating monthly payments and shoppers admit feeling more in control when they can generate their own custom payment quote and save time at the dealership, increasing the likelihood of a sales opportunity and greater customer satisfaction.”
“Like all of our Trusted Sale platform solutions, Trusted Car Payments represents our continuing commitment to delivering solutions that enable trust between vehicle sellers and buyers. In addition, OfferLogix shares our mission to provide dealers and their customers with simple, cost-effective solutions to meet the increasing demand for best-in-class digital retailing solutions, and we are excited for the future of our partnership” added Brobson.
OfferLogix is disrupting the digital retailing status quo with its suite of fintech solutions. Each turnkey solution is customizable and seamlessly integrates into your existing technology framework thereby creating a seamless customer experience.
“OfferLogix is looking forward to our partnership with Trusted Sale and helping them earn the trust of vendors and consumers with our patented, single-call API solution that provides penny perfect payments for each customer, across every touchpoint” said Aaron Bickart, Executive Vice President and General Manager of OfferLogix.
OfferLogix is the pioneer in lease and finance payment advertising for digital retailing, desking and CRM tools, advertising agencies, OEMs, online portals, and dealers. Its proprietary technology and related web services allow accurate and fully disclosed lease and loan payments to be generated and displayed on vehicle lease advertisements, listings, specials, brochure pages, etc. This fintech is revolutionizing how lease specials and payment advertising are created and displayed on the web, through social media and on mobile devices. Learn more at OfferLogix.com
Trusted Sale is the trusted way to sell, lease and buy a used vehicle. The company delivers innovative solutions that build trust between vehicle sellers and buyers through its network of auto dealer partners using its proprietary Trusted Sale Pros technology-enabled platform. Learn more at TrustedSalePros.com
Calculating penny perfect payments is essential to providing automotive buyers with a seamless customer experience. So why is it the exception and not the norm?
Listen as EVP of OfferLogix, Aaron Bickart, discusses how the customer experience is evolving in the automotive industry and the importance of providing accurate and compliant penny perfect payments to each customer along their buyer journey.
As the automotive industry continues to evolve, so does the customer buying experience. Buyers now want a seamless, Amazon-prime like experience when shopping for vehicles.
In this interview with Jim Fitzpatrick of CBT Automotive News, Aaron Bickart, Executive Vice President and General Manager of OfferLogix, discusses the importance of vendors providing a seamless customer buying experience and how OfferLogix solutions enhance the customer experience and drive ROI.
Digital retailing, powered by automotive fintech, is here to stay. But not all fintech solutions are built equally. Watch as Aaron Bickart, EVP/General Manager of OfferLogix discusses key differentiators between automotive fintech solutions with Jim Fitzpatrick of CBT News and how OfferLogix is a proven automotive fintech disruptor.
Last year saw an accelerated shift to digital retailing in the automotive industry. Listen in as Aaron Bickart, EVP/GM of OfferLogix discusses the current state of the automotive market, the future of digital retailing and how OfferLogix is rising to meet the demands of the current market.
Another feather in our cap! We are excited to be featured by Automotive Ventures as a Must See Company at the 2021 NADA show. “We are honored and humbled by the feature. OfferLogix is the leader in lease and finance payment calculations for AdTech vendors, OEMs and online portals. Features like these are a testament to our innovative technology and ability to rise to meet the demands of today’s automotive market,” says Aaron Bickart, EVP and General Manager of OfferLogix.
“COVID-19 accelerated consumer appetite for shopping online, and the demand for online shopping and buying experiences in automotive have leapt forward. One of the hidden secrets of the industry is OfferLogix, a company powering many of the online Digital Retail experiences, and they’re gaining more and more traction with ever passing month. This is definitely a company that the industry should be watching.”
Steve Greenfield, CEO/Founder
Automotive Ventures, LLC
