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OfferLogix Partners with VinCue To Provide Penny Perfect Payments

OfferLogix (Herndon, VA) has partnered with VinCue (Kansas City, MO) to provide Penny Perfect Payments as part of its digital platform of solutions for dealerships. Using our proprietary API technology that integrates directly into the backbone of their existing technology, VinCue is able to provide dealers the capability to display real payments on real vehicles through multiple mediums — dealer websites, social media, and their unique digital marketing — and enables them to standardize payment offers and disclaimers across the board. According to Chris Hokes, Founder and CTO of VinCue, “Working with the OfferLogix team has been beyond easy. Their software architecture, product leaders, and developers made the entire project go quickly and easily, allowing us to bring this critical integration to our dealers faster than we could have expected. They’re the perfect #TeamVINCUE partner.”

While most new car dealers advertise estimated payments on their website, OfferLogix allows dealers to advertise specific vehicles to specific consumers — including each vehicle’s MSRP, disclaimer, cost, features, and more. By providing the actual vehicle in that dealer’s inventory, the platform eliminates the disconnect between the customer, the generic advertisement with the perceived cost, and the dealership.

According to Chris Hoke, Founder & CTO of Vincue, “VinCue’s vision is to consolidate inventory data, decisions, and tasks into a single system. Now partnered with OfferLogix, we are taking another huge step forward by connecting manufacturer incentives and financing options directly to inventory inside VinCue, saving time, reducing errors, and making the entire sales process easier.”

OfferLogix is the pioneer of automated payment calculation technology in the automotive industry. Its suite of proprietary fintech solutions is disrupting the status quo of how lease and finance payments are calculated. Now, dealers and vendors alike are able to precisely calculate car payments down to the model and trim, accurately advertise it across every customer touchpoint, and integrate it into the buyer journey for a seamless customer experience.

“Our partnership with VinCue is very collaborative and synergistic, says Aaron Bickart, Executive Vice President and General Manager of OfferLogix. Working with the VinCue team is amazing. Our integration team and VinCue’s engineering team are able to fully integrate our Penny Perfect Payments APIs within 72 hours from start to finish.”

“As a dealer, you spend so much time comparing information and data from separate systems and websites, and you never really know what’s the most up-to-date. OfferLogix is a known quantity with tons of industry respect, trust, and integrity. Having this integration within VINCUE means my team can work deals faster and with a higher level of confidence,” says Danny Zaslavsky, Managing Partner at VinCue.

About OfferLogix

OfferLogix is the pioneer in lease and finance payment advertising for digital retailing, desking and CRM tools, advertising agencies, OEMs, online portals, and dealers. Its proprietary technology and related web services allow accurate and fully disclosed lease and loan payments to be generated and displayed on vehicle lease advertisements, listings, specials, brochure pages, etc. This fintech is revolutionizing how lease specials and payment advertising are created and displayed on the web, through social media, and on mobile devices. Learn more at OfferLogix.com

About VinCue

VINCUE is built by dealers for dealers. We are dealership managers and automotive sales, finance, and marketing people. With backgrounds in data science, software engineering, and dealership management, the team is committed to building a modern, unified platform powered by real-time market data to help dealerships of any size compete and win. Learn more at vincue.com

Press Contacts:

Vincue Dealer Management Solutions
Mike Hopkins
support@dealercue.com
1.844.484.6283

OfferLogix
Aaron Bickart
info@offerlogix.com
703.386.7294

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Jon Gregory

Business Development Director

Jon is the Business Development Director for OfferLogix, a position he took after working as the Director of Sales and Marketing/National Accounts for the previous nine years. In his previous role, Jon was responsible for driving revenue growth by identifying and cultivating new business opportunities and expanding brand presence. He has a strong track record in the automotive space, having spent 18 years working for one of the largest DMS (Dealer Management System) providers.

Jon’s expertise lies in building solid relationships with customers, vendors, and cross-functional teams in sales and marketing. He has experience leading teams, managing partnerships, and aligning business goals to achieve success. Jon is known for his collaborative approach and his ability to work effectively as a team player.

Outside of work, Jon values his faith, family, and friends, which he refers to as the “3 F’s.” He has a supportive wife named Jill and two accomplished daughters named Taylor and Payton. In his leisure time, Jon enjoys playing golf and pickleball, and he is a passionate soccer fan, particularly of the Austin FC team.

Aaron Bickart

Executive Vice President / General Manager

Aaron Bickart is a recognized senior leader, entrepreneur, and award-winning sales and marketing professional with over 30 years of success in the multibillion-dollar automotive industry. Most recently, Aaron took over as Executive Vice President and General Manager of OfferLogix, the pioneer in lease and loan payment advertising for car dealers, OEMs, and online portals. Over the last year, Aaron spearheaded GTM strategy, website development, SEM, social media, and new product development. During this time, Aaron simultaneously drove significant revenue and performance of Team Velocity, a high growth marketing and advertising company.

Throughout his progressive career, Aaron served in vital leadership roles, including Executive Vice President of Sales Operations and Senior Vice President of Sales (Team Velocity), Director of Sales and Dealer Operations, Automotive Business Consultant, and CRM Sales Specialist for The Reynolds and Reynolds Company. Aaron holds a significant track record of cultivating and maintaining productive partnerships with Cox Automotive, Data Aggravators, and Nexstar and helped assist in creating major OEM endorsements with Honda, General Motors, and FCA. Aaron is a well-known innovator, motivator, and changemaker reputed across the automotive industry by Tier 1/2/3, OEM, and Top 100 Dealer Group connections. He possesses an advanced technical mindset and history of devising and implementing cutting-edge solutions that drive business success during economic downturns and uncertain futures.

As a family man, health enthusiast, and foodie, Aaron enjoys spending time with his wife and three kids, working out, trying new restaurants, and living by his favorite saying, “live your dream.”

Paul Appelbaum

VP, Business Development

Paul is the VP of Business Development for OfferLogix. Prior to joining OfferLogix, Paul spent the previous 8 years working in Sales and Business Development for a Digital Marketing and Technology provider in the Automotive space where he managed large partnerships and agencies. Paul successfully maintained and grew the relationships over the years and was considered a key team player in the successful growth of the business. Paul is the consummate professional and often found talking and negotiating with C level partners and vendors. His professional experience and unparalleled commitment to his customers make him an invaluable asset to OfferLogix. Prior to the Automotive space Paul spent 15 years on Wall Street where he held Senior Managing Director positions in Equity Trading, Institutional Trading and Investment Banking. One of Paul’s fondest memories was organizing and Co-Chairing the annual Spring Wall Street Charity Fund golf tournament which raised in excess of over $1 million over a 15-year period.

Paul loves spending most of his spare time with his family, living a healthy lifestyle and golfing with good friends. Over the years Paul has been very active in charitable organizations and his local community.

Paul earned his BA in International Affairs with a concentration in Economics from The George Washington University.

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