Who We Are

OfferLogix is the pioneer in lease and finance payment advertising for digital retailing, desking and CRM tools, advertising agencies, OEMs, online portals and dealers. Its proprietary technology and related web services allow accurate and fully disclosed lease and loan payments to be generated and displayed on vehicle lease advertisements, listings, specials, brochure pages, etc. This fintech is revolutionizing how lease specials and payment advertising are created and displayed on the web, through social media and on mobile devices.

Over the last 20 years this leadership team has founded some of the most successful marketing and training companies in the industry and has worked with 75% of the top 100 dealers and 18 manufacturers in the U.S. and globally.

Meet Our Leadership

Bickart

Aaron Bickart

Executive Vice President/General Manager

Aaron Bickart is a recognized senior leader, entrepreneur, and award-winning sales and marketing professional with over 30 years of success in the multibillion-dollar automotive industry. Most recently, Aaron took over as Executive Vice President and General Manager of OfferLogix, the pioneer in lease and loan payment advertising for car dealers, OEMs, and online portals. Over the last year, Aaron spearheaded GTM strategy, website development, SEM, social media, and new product development.  During this time, Aaron simultaneously drove significant revenue and performance of Team Velocity, a high growth marketing and advertising company.

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Aaron Bickart is a recognized senior leader, entrepreneur, and award-winning sales and marketing professional with over 30 years of success in the multibillion-dollar automotive industry. Most recently, Aaron took over as Executive Vice President and General Manager of OfferLogix, the pioneer in lease and loan payment advertising for car dealers, OEMs, and online portals. Over the last year, Aaron spearheaded GTM strategy, website development, SEM, social media, and new product development.  During this time, Aaron simultaneously drove significant revenue and performance of Team Velocity, a high growth marketing and advertising company.

Throughout his progressive career, Aaron served in vital leadership roles, including Executive Vice President of Sales Operations and Senior Vice President of Sales (Team Velocity), Director of Sales and Dealer Operations, Automotive Business Consultant, and CRM Sales Specialist for The Reynolds and Reynolds Company. Aaron holds a significant track record of cultivating and maintaining productive partnerships with Cox Automotive, Data Aggravators, and Nexstar and helped assist in creating major OEM endorsements with Honda, General Motors, and FCA.

Aaron is a well-known innovator, motivator, and changemaker reputed across the automotive industry by Tier 1/2/3, OEM, and Top 100 Dealer Group connections. He possesses an advanced technical mindset and history of devising and implementing cutting-edge solutions that drive business success during economic downturns and uncertain futures.

As a family man, health enthusiast, and foodie, Aaron enjoys spending time with his wife and three kids, working out, trying new restaurants, and living by his favorite saying, “live your dream.”

Appelbaum

Paul Appelbaum

VP, Business Development

Paul is the VP of Business Development for OfferLogix. Prior to joining OfferLogix, Paul spent the previous 8 years working in Sales and Business Development for a Digital Marketing and Technology provider in the Automotive space where he managed large partnerships and agencies. Paul successfully maintained and grew the relationships over the years and was considered a key team player in the successful growth of the business. Paul is the consummate professional and often found talking and negotiating with C level partners and vendors. His professional experience and unparalleled commitment to his customers make him an invaluable asset to OfferLogix.

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Paul is the VP of Business Development for OfferLogix. Prior to joining OfferLogix, Paul spent the previous 8 years working in Sales and Business Development for a Digital Marketing and Technology provider in the Automotive space where he managed large partnerships and agencies. Paul successfully maintained and grew the relationships over the years and was considered a key team player in the successful growth of the business. Paul is the consummate professional and often found talking and negotiating with C level partners and vendors. His professional experience and unparalleled commitment to his customers make him an invaluable asset to OfferLogix. Prior to the Automotive space Paul spent 15 years on Wall Street where he held Senior Managing Director positions in Equity Trading, Institutional Trading and Investment Banking. One of Paul’s fondest memories was organizing and Co-Chairing the annual Spring Wall Street Charity Fund golf tournament which raised in excess of over $1 million over a 15-year period.

Paul loves spending most of his spare time with his family, living a healthy lifestyle and golfing with good friends. Over the years Paul has been very active in charitable organizations and his local community.

Paul earned his BA in International Affairs with a concentration in Economics from The George Washington University.

Jon Gregory

Business Development Director

Jon is the Business Development Director for OfferLogix, a position he took after working as the Director of Sales and Marketing/National Accounts for the previous nine years. In his previous role, Jon was responsible for driving revenue growth by identifying and cultivating new business opportunities and expanding brand presence. He has a strong track record in the automotive space, having spent 18 years working for one of the largest DMS (Dealer Management System) providers.

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Jon is the Business Development Director for OfferLogix, a position he took after working as the Director of Sales and Marketing/National Accounts for the previous nine years. In his previous role, Jon was responsible for driving revenue growth by identifying and cultivating new business opportunities and expanding brand presence. He has a strong track record in the automotive space, having spent 18 years working for one of the largest DMS (Dealer Management System) providers.

Jon’s expertise lies in building solid relationships with customers, vendors, and cross-functional teams in sales and marketing. He has experience leading teams, managing partnerships, and aligning business goals to achieve success. Jon is known for his collaborative approach and his ability to work effectively as a team player.

Outside of work, Jon values his faith, family, and friends, which he refers to as the “3 F’s.” He has a supportive wife named Jill and two accomplished daughters named Taylor and Payton. In his leisure time, Jon enjoys playing golf and pickleball, and he is a passionate soccer fan, particularly of the Austin FC team.

Steve Neu

Steve Neu

Credit Data & Product Partnerships

Steve Neu has extensive automotive experience in retail management, product strategy and business development.

With over 24 years of Automotive experience and a NADA Dealer Academy graduate, Steve Neu has an in-depth understanding of dealer operations and a strong aptitude in technology, analytics, marketing, and training, Steve has dedicated his efforts to designing and implementing highly focused, multi-faceted technology and marketing solutions.

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Steve Neu has extensive automotive experience in retail management, product strategy and business development.

With over 24 years of Automotive experience and a NADA Dealer Academy graduate, Steve Neu has an in-depth understanding of dealer operations and a strong aptitude in technology, analytics, marketing, and training, Steve has dedicated his efforts to designing and implementing highly focused, multi-faceted technology and marketing solutions.

As a third-generation automotive retailer, Steve has implemented and maintained high performing operating procedures including customer follow-up protocols, data mining and prospecting, sales training and evaluation measures.

Steve holds numerous Credit Bureau, CRM, DMS, and software certifications and is also well versed in marketing principles, targeting strategies, and digital/online solutions that drive consumer response and conversion.

Steve’s overall goal is to seek the best ways to target, communicate and convert loyal automotive consumers. He builds programs and platforms that help retailers sell and service consumers more often generating higher profitability and overall satisfaction.

News

FordDirect and OfferLogix Announce Preferred Vendor to Transform Dealership’s Digital Experience

OfferLogix announces a preferred vendorship with FordDirect, to launch "The Shop," an innovative e-commerce platform tailored for Ford Dealers and Lincoln Retailers. Powered by FordDirect, The Shop streamlines vendor selection, providing access to vetted vendors with pre-negotiated prices, enhancing business efficiency.

Logix Lookout: From Showroom to Living Room: The Shift Towards Online Car Buying

The automotive retail landscape is undergoing a seismic shift. As consumers increasingly opt for the convenience of online shopping, the traditional car buying experience is being replaced by digital showrooms and virtual transactions. This transformation is reshaping the auto retail industry, presenting both challenges and opportunities for traditional dealerships.

Logix Lookout: A Glimpse into NADA 2024

As the first of February approaches, the automotive industry is buzzing in anticipation for NADA 2024. The upcoming 2024 event promises to be a hub of innovation, setting the stage for the future of the automotive world. The Logix Lookout is here to highlight our predictions for this year's show.

Careers at OfferLogix

Join our team to help reshape the automotive fintech landscape and deliver cutting-edge payment technology used across the US and Canada.

Open Positions

Key Relationship Manager

Position Description | Application

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