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OfferLogix’s Ultimate Guide to Must-See Sessions at NADA 2025

The 2025 NADA Show is certainly shaping up to be the event of…

Does AI Signal the Death of the Automotive Salesperson?

In today’s interconnected world, the automotive industry is embracing a new era of digital transformation. Modern vehicles are no longer just about horsepower and design; they are sophisticated platforms packed with technology that offers unprecedented connectivity and convenience. However, with these advancements come new cybersecurity challenges.

Logix Lookout: Driving Safely: Innovations in Automotive Cyber Security

In today’s interconnected world, the automotive industry is embracing a new era of digital transformation. Modern vehicles are no longer just about horsepower and design; they are sophisticated platforms packed with technology that offers unprecedented connectivity and convenience. However, with these advancements come new cybersecurity challenges.

Logix Lookout: 2024’s Used Vehicle Market: Tech, Trends, and Challenges

As we move through our 2024 summer, the used car market in the United States is bustling with activity. With fluctuating economic conditions and accelerating digital transformation, understanding the trends and factors shaping this market is crucial for consumers and industry players alike. This article delves into the current landscape, key trends, driving factors, and challenges, offering a comprehensive snapshot of what to expect in the U.S. used vehicle market in 2024.

Car Guy Coffee Podcast + OfferLogix

Catch OfferLogix's best, Aaron Bickart, on the most recent episode of the Car Guy Coffee Podcast - Brewin' Solutions. Hear about the magic of OfferLogix solutions and how Penny Perfect Payments are revolutionizing the automotive shopping experience.

Logix Lookout: From Posts to Purchases: Social Media’s Impact on Car Marketing

Social media is revolutionizing automotive marketing, offering brands fresh ways to connect with consumers. Platforms like Facebook, Instagram, TikTok, and X let car companies captivate audiences with stunning visuals, targeted ads, and real-time interactions. Influencer partnerships and user-generated content build trust and community. Hear success stories from Tesla, BMW, and Toyota showcasing social media's power to spark excitement and boost sales. Dive into this month's Logix Lookout to explore these dynamic strategies!

CBT Exclusive | Strategic Incentives: Navigating Today’s Automotive Market

Join Aaron Bickart, Executive Vice President and General Manager of OfferLogix, alongside Jim Fitzpatrick from CBT News, as they delve into the industry's shift back to incentives and rebates amidst inflation and constrained consumer cash flow.

Logix Lookout: The Road to Level 5 Autonomy: Challenges and Milestones

The automotive industry has long envisioned a future where vehicles operate without human intervention to achieve what is termed Level 5 autonomy. This article delves into the complexities of achieving Level 5 autonomy, examining the technological advancements, regulatory challenges, and societal impacts surrounding the future of autonomous innovation.

CBT Exclusive | Digital Retailing and the Evolving Car Buying Market

Join Aaron Bickart, Executive Vice President and General Manager of OfferLogix, alongside David Spisak, CEO of Disruptive Growth Solutions, as they delve into the current landscape of digital retailing and explore strategies for dealer success in the evolving car buying market.

Logix Lookout: Hydrogen Fuel Cells vs. Electric Batteries: The Future of Green Vehicles

While hydrogen fuel cells and electric batteries share a commitment to environmental sustainability, they diverge in technology, infrastructure, and application possibilities. A deeper understanding of these differences is crucial for evaluating which technology could lead the way toward a greener future.

Logix Lookout: Gen Z Drives Digital Revolution in Auto

In an era where digitalization permeates every facet of our lives, the automotive industry is no exception, especially as it navigates the preferences and demands of its newest market force: Generation Z. This generation, where technology is omnipresent and connectivity is a fundamental aspect of daily life, is significantly shaping the way vehicles are marketed, sold, and perceived.

Logix Lookout: The End of Ownership: The Rise of Auto Subscription Services

In a world where convenience is king and flexibility is freedom, the traditional concept of car ownership is facing a challenger. Stepping onto the stage is the era of auto subscriptions, a transformation in the automotive sector reflecting the trend of the rapidly expanding Subscription Economy.

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