OfferLogix’s Ultimate Guide to Must-See Sessions at NADA 2025
The 2025 NADA Show is certainly shaping up to be the event of the year for automotive professionals, packed with groundbreaking insights and game-changing strategies. At OfferLogix, we understand how daunting it can be to navigate the countless session options at NADA and craft the perfect schedule. That’s why we’ve put together our curated list of must-attend sessions to help you maximize your experience. Whether you’re looking to stay ahead of compliance changes, amplify your marketing strategies, or harness the power of AI, these sessions are tailor-made for forward-thinking individuals. Here’s our top daily recommendations to ensure you get the most out of this pivotal event.
Friday, January 24th
Opening Main Stage: Leveling Up featuring Ryan Leak
Discover tools to lead effectively, foster high-performing teams, and build a lasting legacy. This session focuses on self-awareness and team empowerment.
Why Attend: Elevate your leadership game with actionable insights that will empower your team and drive success across your organization.
Time: 8:45 AM – 10:00 AM CT
Location: Great Hall
Speakers: Gary Gilchrist, Ryan Leak
Reinventing the Showroom as the New Digital Frontier
Transform your showroom into a high-performance sales hub with digital retailing strategies.
Why Attend: This session focuses on integrating digital retailing into physical spaces, enhancing customer experience and sales efficiency.
Time: 10:30 PM – 11:15 PM CT
Location: 207
Speakers: Joe St. John, Kerri Wise
Revolutionizing the Dealership Back Office
Explore how digital transformation can automate 80% of transactional processes in the back office, positioning your business as an industry leader.
Why Attend: Uncover the secrets to streamlining operations and boosting efficiency, setting your business apart in a competitive landscape.
Time: 12:15 PM – 12:35 PM CT
Location: 8833
Speakers: Chris Cosgrove
Mastering Digital Marketing: Insights From 20 Group Specialists
Learn best practices in digital marketing, social media, and BDC from NADA 20 Group specialists to overcome challenges and maximize advertising investments.
Why Attend: Transform your marketing strategy with expert tips that turn digital challenges into opportunities for growth and engagement.
Time: 12:30 PM – 1:15 PM CT
Location: 213
Speakers:Reed Brignac, James Dodd, Catilin Ott
Learning SEO Lessons From 1,500+ Dealership Audits
Understand key SEO elements that influence visibility in local searches and how to optimize them for better traffic.
Why Attend: SEO is critical for digital visibility, and this session offers a detailed playbook for improving search rankings.
Time: 12:30 PM – 1:15 PM CT
Location: 213
Speakers: Greg Gifford
Mastering AI to Transform Your Digital Presence
Discover how AI can enhance marketing, customer service, and data reporting to improve your digital presence.
Why Attend: Dive into the future of AI-driven strategies that will revolutionize your online presence and customer interactions.
Time: 3:30 PM – 4:15 PM CT
Location: 207
Speakers: Sean Toussi
Saturday, January 24th
Main Stage: It’s a Gas featuring Frank Caliendo and the TIME Dealer of the Year Award Ceremony
Get ready to start your morning laughing as the hilarious Frank Caliendo takes the Main Stage with his spot-on celebrity impressions. This session also celebrates the TIME Dealer of the Year, recognizing excellence in the industry.
Why Attend: Enjoy a mix of entertainment and recognition, providing a great start to the day and celebrating industry achievements.
Time: 8:45 AM – 10:30 AM CT
Location: Great Hall
Speakers: Frank Caliendo, Tom Castriota, Sen. Bernie Moreno
Building Connections in a Cookieless World
Navigate the challenges of a cookieless world by leveraging consumer-first messaging and value-driven interactions to build meaningful customer relationships. This session offers strategies to enhance direct interactions and deliver personalized experiences without relying on third-party cookies.
Why Attend: As digital privacy evolves, understanding how to engage customers without cookies is crucial for digital marketing strategies.
Time: 12:30 PM – 1:15 PM CT
Location: 227
Speakers: Ron Andrews, Lindsay Eckert
Exploring 17 Battle-Tested Social Ads
Examine 17 social ad campaigns that transformed digital marketing for a dealer group. Gain a toolkit of proven strategies, including audience targeting and video ideas, to drive traffic, generate engagement, and convert leads into loyal customers.
Why Attend: Social media advertising is a key component of digital marketing, and this session provides practical insights into effective campaigns.
Time: 12:30 PM – 1:15 PM CT
Location: 210
Speakers: Justin Friend, Jay Healey
Winning the Cybersecurity War
Learn about current and anticipated cybersecurity risks in the automotive industry and the necessary tactics to secure businesses. This session covers responsibilities for dealers, OEMs, and technology partners, focusing on people and business processes beyond technology.
Why Attend: Cybersecurity is a growing concern in the automotive industry, and this session provides essential strategies to protect businesses.
Time: 3:30 PM – 4:15 PM CT
Location: 230
Speakers: JP Garvey, Shawn Leibold, Brad Miller, Mike Pedrick, John Reed
Sunday, January 25th
Main Stage: Victory Through Teamwork and Leadership featuring Mike Krzyzewski (Coach K)
Elevate your leadership skills with insights from the legendary Coach K, who shares proven principles from his coaching career. Discover strategies for motivating individuals, fostering strong team dynamics, and cultivating confidence.
Why Attend: Gain winning strategies from Coach K to inspire your team, foster collaboration, and achieve your leadership goals.
Time: 8:45 AM – 10:00 AM CT
Location: Great Hall
Speakers: Mike Krzyzewski
Protecting and Preserving Your Data
Explore the impact of digital transformations on data transparency, ownership, and management in the automotive industry. Learn practical strategies to protect your dealership’s critical information and ensure compliance.
Why Attend: Equip yourself with actionable techniques to safeguard your dealership’s data and streamline management processes.
Time: 9:15 AM – 9:35 AM CT
Location: 8833
Speakers: Joseph Green
Using Digital Data to Manage Marketing and Inventory
Discover how to use multiple data points to make critical decisions in marketing and inventory management. Learn to leverage technology to improve lead conversions and optimize your operations.
Why Attend: Uncover data-driven methods to optimize inventory, enhance marketing effectiveness, and boost lead conversions.
Time: 10:30 AM – 11:15 AM CT
Location: 219
Speakers: Michael Hayes
Be Sure to Say Hello!
As a huge advocate for transparency, OfferLogix is proud to provide the most relevant automotive industry insight. However, our true passion lies in perfecting the art of the monthly payment. We deliver cutting-edge payment calculation technology that empowers dealerships and partners to provide accurate, real-time payment information to their customers. By integrating seamlessly with existing platforms, OfferLogix streamlines operations and enhances the consumer experience, ensuring clarity and confidence in every transaction. With a commitment to transparency and precision, we are committed to setting the standard for innovation within the industry, helping businesses drive sales, improve efficiency, and build lasting relationships with their customers.
Be sure to set aside some time to meet the OfferLogix team while you’re there! Connect with us at NADA this year to explore how our cutting-edge technology delivers Penny Perfect Payments, providing the pricing transparency and accuracy essential in today’s evolving automotive industry.
Make the Most of NADA 2025
These sessions have been carefully hand-picked to enlighten, inspire, and drive transformation for those attending. NADA 2025 offers a unique chance to engage with influential thought leaders, gain actionable
insights, and explore innovative strategies that can redefine your approach to success. Whether you’re looking to refine your business strategies, stay ahead of industry trends, or simply network with like-minded professionals, this event is designed to provide tangible value. Don’t miss the opportunity to be part of these groundbreaking discussions—your future starts here. Enjoy the event, immerse yourself in the sessions, and take full advantage of everything the 2025 NADA Show has to offer. We look forward to seeing you there!
