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The 80/20 Rule & Software Development

If you’ve heard of the 80/20 Rule (otherwise known as the Pareto Principle), you know it suggests that roughly 80% of consequences come from 20% of causes. In other words, 80% of our outcomes are driven by 20% of our efforts. So shouldn’t we all be focusing on the 20% we do best?

But when it comes to bringing in the experts, here’s what a lot of people say:

 

If I do it myself, I know it’ll be right.

I don’t have time to bring on a partner.

It’s cheaper if I do it.

 

With the 80/20 Rule in mind, let’s look at those objections and see what’s behind them.

 

“If I do it myself, I know it’ll be right.”

 

That may be true for making a tuna sandwich, but once you’ve reached an innovation plateau – once you’ve “drawn the plans,” shouldn’t you bring in the right people to build the plane? So many organizations continue to over-engineer their own solutions when it’s time to turn it over to the actual engineers.

 

Fact is, clinging to control of your own destiny in this way ties up your resources, wastes a lot of time, and blows through your bottom-line cost. It’s a smarter call to align with a partner who will help you scale and innovate to grow faster and more profitably so you can go back to doing what you do best.

 

“I don’t have time to bring on a partner.”

 

Actually, you don’t have time not to bring on a partner. It’s true that relying on others to control your enhancements and develop your code requires a lot of trust, but innovation should never become stagnant. In software development, scalability and monetization are key. Why tie up your resources wasting time doing something you’re not an expert in? Get back to your expertise – the 20% that got you this far — and give the experts a chance at the other 80%.

 

“It’s cheaper if I do it.”

 

In other words, your time isn’t worth the cost of the outsourcing partner. Right? Wrong!

 

Your time (and your team’s) is much too valuable to spend spinning your wheels making and troubleshooting and correcting rookie mistakes. Operationally controlling your own development team is very expensive. It’s hard to find and manage the right people with the right skill sets. Outsource your development to companies that specialize in what you need and could become invaluable plug-and-play partners for the long run.

 

As anyone who has ever tried to fix a car without instructions or bake a cake without a recipe has learned, the car runs better and the cake tastes more delicious when a professional does it. The 80/20 Rule is golden: focus on your 20% and let those whose expertise is the other 80% take the reins. Outsource to a partner who aligns with and can fulfill your promises to your end-users to ultimately provide the best customer experience.

 

Software development is like paying your bills: it’s not horseshoes. Close doesn’t count. You have to make penny perfect payments.

 

Written By: Aaron Bickart

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Jon Gregory

Business Development Director

Jon is the Business Development Director for OfferLogix, a position he took after working as the Director of Sales and Marketing/National Accounts for the previous nine years. In his previous role, Jon was responsible for driving revenue growth by identifying and cultivating new business opportunities and expanding brand presence. He has a strong track record in the automotive space, having spent 18 years working for one of the largest DMS (Dealer Management System) providers.

Jon’s expertise lies in building solid relationships with customers, vendors, and cross-functional teams in sales and marketing. He has experience leading teams, managing partnerships, and aligning business goals to achieve success. Jon is known for his collaborative approach and his ability to work effectively as a team player.

Outside of work, Jon values his faith, family, and friends, which he refers to as the “3 F’s.” He has a supportive wife named Jill and two accomplished daughters named Taylor and Payton. In his leisure time, Jon enjoys playing golf and pickleball, and he is a passionate soccer fan, particularly of the Austin FC team.

Aaron Bickart

Executive Vice President / General Manager

Aaron Bickart is a recognized senior leader, entrepreneur, and award-winning sales and marketing professional with over 30 years of success in the multibillion-dollar automotive industry. Most recently, Aaron took over as Executive Vice President and General Manager of OfferLogix, the pioneer in lease and loan payment advertising for car dealers, OEMs, and online portals. Over the last year, Aaron spearheaded GTM strategy, website development, SEM, social media, and new product development. During this time, Aaron simultaneously drove significant revenue and performance of Team Velocity, a high growth marketing and advertising company.

Throughout his progressive career, Aaron served in vital leadership roles, including Executive Vice President of Sales Operations and Senior Vice President of Sales (Team Velocity), Director of Sales and Dealer Operations, Automotive Business Consultant, and CRM Sales Specialist for The Reynolds and Reynolds Company. Aaron holds a significant track record of cultivating and maintaining productive partnerships with Cox Automotive, Data Aggravators, and Nexstar and helped assist in creating major OEM endorsements with Honda, General Motors, and FCA. Aaron is a well-known innovator, motivator, and changemaker reputed across the automotive industry by Tier 1/2/3, OEM, and Top 100 Dealer Group connections. He possesses an advanced technical mindset and history of devising and implementing cutting-edge solutions that drive business success during economic downturns and uncertain futures.

As a family man, health enthusiast, and foodie, Aaron enjoys spending time with his wife and three kids, working out, trying new restaurants, and living by his favorite saying, “live your dream.”

Paul Appelbaum

VP, Business Development

Paul is the VP of Business Development for OfferLogix. Prior to joining OfferLogix, Paul spent the previous 8 years working in Sales and Business Development for a Digital Marketing and Technology provider in the Automotive space where he managed large partnerships and agencies. Paul successfully maintained and grew the relationships over the years and was considered a key team player in the successful growth of the business. Paul is the consummate professional and often found talking and negotiating with C level partners and vendors. His professional experience and unparalleled commitment to his customers make him an invaluable asset to OfferLogix. Prior to the Automotive space Paul spent 15 years on Wall Street where he held Senior Managing Director positions in Equity Trading, Institutional Trading and Investment Banking. One of Paul’s fondest memories was organizing and Co-Chairing the annual Spring Wall Street Charity Fund golf tournament which raised in excess of over $1 million over a 15-year period.

Paul loves spending most of his spare time with his family, living a healthy lifestyle and golfing with good friends. Over the years Paul has been very active in charitable organizations and his local community.

Paul earned his BA in International Affairs with a concentration in Economics from The George Washington University.

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