OfferLogix and Equifax Partnership Redefines Pre-Qualification to Ensure Payments that are Penny AND Credit Perfect
Herndon, Virginia – OfferLogix has partnered with Equifax to provide the only turnkey, ready-to-implement credit qualification service to agencies, digital retailing providers, dealers, OEM manufacturers and customers alike. With the all-new QualifyLogix, providers can drive more funnel conversions with real-time, soft credit pulls. Utilizing OfferLogix proprietary API technology, providers can retrieve actual credit risk scores from Equifax for use in precise payment calculations with no impact to the consumer’s credit score.
“At Equifax, our unique insights help move people and industries forward,” says Lena Bourgeois, General Manager of Automotive Services at Equifax. “This new partnership with OfferLogix will help provide consumers with a more personalized experience when viewing their anticipated payments by considering their credit risk score versus simply getting an estimate.”
Connecting directly with Equifax for credit risk score-driven calculations will allow providers to return exact credit-perfect payment offers adjusted and personalized to each consumer’s actual credit score.
According to Aaron Bickart, Executive Vice President and General Manager of OfferLogix, “The ability to reflect real-time, precise, customized credit and penny-perfect payments across all customer touchpoints enables providers to deliver consistent and credible offers unique to each customer. The days of dealers using third-party providers to pull and calculate scores are long gone. With our direct API, dealers no longer have to sit and wait for scores to pass through multiple funnels and additional call avenues.”
With direct Dealer Management System (DMS) and Equifax integration, OfferLogix’s ScoreSelect helps enable advertisers to now provide their dealers with marketing deliverables. These deliverables include a built-in authorization process for selected and exact credit risk scores and are applicable across multiple vehicle displays.
“The integration doesn’t stop there,” says Bickart. “Providers can enhance the consumer’s online vehicle shopping experience by providing dealers with high-value prequalified leads through the built-in lead system validated by Equifax.” Amongst multiple new product and solution reveals, OfferLogix released the game-changing CreditDrive solution, a built-in lead generation tool that, in conjunction with ScoreSelect, pulls a consumers’ qualification summary, vehicle lease and loan history. This lead, including credit, vehicle, and identification information, is sent directly to the Customer Relationship Management (CRM) and housed within dealer records.
OfferLogix is a leader in automated payment calculation technology within the automotive industry. Its proprietary fintech solutions disrupt the status quo of how lease and finance payments are calculated. Now, dealers and vendors alike can possess a one-stop-shop for integrated dynamic offer and lead generation solutions that aid in a frictionless customer experience when shopping online.
About OfferLogix
OfferLogix is the pioneer in lease and finance payment advertising for digital retailing, desking and CRM tools, advertising agencies, OEMs, online portals, and dealers. Its proprietary technology and related web services allow accurate and fully disclosed lease and loan payments to be generated and displayed on vehicle lease advertisements, listings, specials, brochure pages, etc. This fintech revolutionizes how lease specials and payment advertising are created and displayed on the web, social media, mobile devices, and more. Learn more at OfferLogix.com
